Burger King celebrates all of SA’s Phillip de Wets

Scan_Pay_Advertise_iloveza.com_2022

Cheeky creative campaign demonstrates burger chain’s long-term commitment to SA

 

Burger King celebrates all of SA’s Phillip de Wets
Image Courtesy Burger King South Africa 

In a cheeky demonstration of its long-term commitment to South Africa, leading burger chain, Burger King yesterday announced that all customers named Phillip (or Philip, or even Phillipa) de Wet, will receive a lifetime voucher for one free Whopper – to be redeemed at any time, in any existing or future national store. The campaign is in response to a seemingly negative article questioning the future of the brand locally, following the announced acquisition of Burger King South Africa by Africa-focused private equity firm, Emerging Capital Partners (ECP).

“While many brands may see these types of articles as reputational risk, we see them as a challenge – one that we confidently accept!”

says Juan Klopper, Chief Operating Officer of Burger King South Africa, who goes on to explain:

“Firstly, we’d like to put on record that this is in no way a personal attack on the media; it’s a positive gesture that demonstrates our continued commitment to South Africa and proves that we’re here for the long haul. It’s also just a nice opportunity to reward our loyal customers named Phillip de Wet.

“Secondly, it’s our way of correcting some general misperceptions that may exist out there about Burger King and its bright South African future. So to clarify: We remain a profitable and growing business, with 100 new stores in the pipeline nationally, and – more importantly – we remain a responsible employer, dedicated to reducing our country’s growing unemployment rate through continued skills development and the growth of our national Burger King footprint.”

So how do you redeem a voucher? Klopper says it’s as easy as going into any Burger King store nationwide and presenting your ID to prove that you are, in fact, a deserving Phillip, Philip, or Phillipa de Wet.

“We’d also love to have an open and honest conversation – over a Whopper, of course – with the inspiration of our campaign, to demystify any misconceptions and hopefully grow our Phillip de Wet fanbase.”

iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail howzit@iloveza.com to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
 
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind

iloveza.com Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award
 

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award


Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone


Trending Posts