Ferrari participating in Motor Valley Fest Digital 2020


The Prancing Horse protagonist of online event dedicated to Emilia-Romagna's motor industry

The Maranello marque taking part in the opening conference, the round table discussion on racing world, and the E-Talent Talks for young people and start-ups

A coaching session with FDA Hublot Esports Team sim drivers and two live-streamed tours of the Ferrari Museums complete the rich programme

Maranello, 14 May 2020 - Motor Valley Fest Digital, the online event dedicated to the marques that have built Emilia-Romagna's Motor Valley legend, opens its virtual doors today, and runs until May 17.

Especially for the occasion, the Ferrari Centro Stile has created its own visual interpretation of the event's "Engine Restart" theme, in which the symbolic Start Button for the return to work of both the Ferrari marque and the entire country is set at the centre of a futuristic version of the Fiorano Circuit.

The opening conference (live streaming from 9.30 to 12.00 CET) will focus on getting the mobility world back to work in the Covid-19 era with Ferrari represented by Chief Marketing and Commercial Officer, Enrico Galliera.

At 15.40, Mattia Binotto (Managing Director and Team Principal Scuderia Ferrari Mission Winnow) will be taking part in a round table discussion on trends in technology and attracting new generations of enthusiasts to the racing world.

Friday, May 15, is devoted to E-Talent Talks, during which companies will inform students and start-ups about the skills and professions currently in demand in the digital working world. The Maranello talk takes place from 12.30 to 13.30.

Also of great interest are the initiatives aimed at enthusiasts: at 16.00 on Saturday, for instance, David Tonizza and Enzo Bonito, both FDA Hublot Esports Team sim drivers, will host an interactive coaching session on the Assetto Corsa platform.

At 18.00 on the same day, the public will be able to enjoy a virtual sneak preview of the recently opened Grand Tour exhibition at the Museo Enzo Ferrari in Modena, which will be live-streamed on the Motor Valley and Ferrari Museums' Facebook pages.

Lastly, do not miss the live-streamed virtual visit of the Ferrari Museum in Maranello on Sunday, May 17. Starting at 12.30, it offers a tour of the hypercars, sports cars and single-seaters that have delivered some of the Prancing Horse's most spectacular track victories, not least the 488 GTE which triumphed at last year's 24 Hours of Le Mans.

For further information on the Motor Valley Fest Digital programme and live content, please go to: is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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