General Tire becomes Official Partner of NASCAR Whelen Euro Series


From 2019, General Tire is to supply the tires for all cars in the NASCAR Whelen Euro Series - Race tire is set to meet high expectations of NASCAR Whelen Euro Series teams

Hanover, October 25, 2018. From next year onward, tire brand General Tire will be an Official Partner of the NASCAR Whelen Euro Series and will be supplying the tires for all the teams in the series. As exclusive tire supplier, General Tire will be providing the teams with slick and wet-versions of its new NWES GT model in size 11.5/ 27.5 R 15 for both front and rear wheels.

"NASCAR Whelen Euro Series and General Tire make ideal partners, not least because of the rich American heritage we share," says a delighted Guy Frobisher, Senior Project Manager at General Tire in Europe. "It's a fantastic opportunity for us to showcase our brand in this thrilling and fast-growing motorsport setting. What's more, our engineers in the U.S. have developed a race tire that promises to meet the high expectations of the teams."

"We are very proud and happy about this long-term partnership with General Tire. A six-year commitment is a huge demonstration of confidence in the NASCAR Whelen Euro Series and its potential. With General Tire we share the same strong desire to further develop Euro NASCAR reaching new heights and promote the General Tire brand across Europe. In less than 10 years, the NWES has become one of the most attractive series in Europe with more than 30 cars on the grid, tens of thousands of fans visiting our events and very strong partnerships with world-leading companies supporting Euro NASCAR. This is another huge step forward for the series and the sky is the limit!" said NASCAR Whelen Euro Series President / CEO Jerome Galpin.

The series visits venues in seven European countries with professional teams lining up their 400-horsepower cars on the grid. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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