‘The one you can trust’ has once again been voted the winner of the Tyre Retail Outlet Category in the 2020/2021 Ask Afrika Icon Brands Survey. For those keeping score, that would be the 10th year out of the last 11 that Hi-Q has received this title – and if you look at their track record in the industry it’s not hard to see why.
Since their start in 1999 with only 3 stores, Hi-Q has steadily built a brand that is trusted by their customers by consistently offering trusted quality products and services, being approachable in a space that can be very intimidating and continually innovating new offerings such as TyreSurance®, that makes the lives of their customers easier.
Today Hi-Q has a network of over 130 stores and has built a retail brand that is loved by South Africans throughout the country.
“From a South African perspective, brands identified in the Ask Afrika Icon Brands Survey are brands that unite us as a nation; brands that are loved and used regularly by South Africans across age, income, race and language spectrums. They define a common experience, often on a daily basis to which South Africans are committed to,” said Maria Petousis, Industry Lead: TGI.
The Ask Afrika Icon Brands Survey, powered by Target Group Index Data, is the largest of its kind in South Africa with 19 sectors, hundreds of product categories and thousands of brands included in the measurement. Over 25 000 consumers were interviewed representing nearly 27 million adult South African consumers. It is a robust and well-respected survey that gives a clear indication of which brands have retained customer loyalty not only through excellent service delivery, but through managing to satisfy customers emotionally, through meaningful engagement, and by building up trust.
Managing Director of Hi-Q, Sean Harrison says, “I am honoured to accept this reward on behalf of our incredible Hi-Q teams around the country. Hi-Q has been around for over 20 years now, and in that time we have put everything into providing the best possible service and quality products to our customers – and by now they know that we can always be trusted to give our best. I believe that is why they keep choosing us as their No.1 tyre retailer year after year – because when you put your customers first, they’ll do the same in return.”
Hi-Q is also known for innovating industry firsts, such as their TyreSurance® offering. All tyre brands sold in their stores come with the addition of TyreSurance® at zero cost, which means that if a customer’s tyres get irreparably damaged, they’ll receive credit towards purchasing new ones.