Hyundai Motor Group chairman honoured with top automotive award


Hyundai Motor Group chairman Euisun Chung has been honoured with the Issigonis Trophy at the 2021 Autocar Awards ceremony.

Named in honour of the legendary car designer Sir Alec Issigonis, the trophy is the highest accolade awarded by the British automotive magazine Autocar. Each year it is presented to a stand-out individual in the global automotive industry whom Autocar judges deem to have delivered an exceptional level of success.

Recognizing the visionary leadership of chairman Chung at the presentation of the Issigonis Award, Autocar editor-in-chief, Steve Cropley, said: “In the last decade the Hyundai Motor Group has grown into one of the world’s leading car firms, and chairman Euisun Chung has been key to that transformation. We’re proud to award him this year’s Issigonis Trophy to recognise his achievements. The transformation made by the company is unmatched in the industry in recent years.

“While Hyundai and Kia were considered unexciting budget brands with limited market share just a decade ago, they have made incredible progress under Euisun Chung’s, winning market share and customers with cars that are the match of any mainstream rival.

“The Hyundai Motor Group has expanded into performance cars with Hyundai’s N division and the premium market with the new Genesis brand, and has become a true industry leader in both electric and hydrogen-powered cars. It is no longer trying to catch up to rivals: now other car firms are chasing it.”

On receiving the Issigonis Trophy, Chung commented: “It’s a true honour to receive this prestigious award from Autocar and I must thank all my colleagues for their contribution in securing this accolade.

“Despite the dramatic upheaval of the global auto industry and challenges of the Covid-19 pandemic, Hyundai Motor Group is spearheading a paradigm shift and what lies at the heart of our efforts is our single-minded focus on serving and empowering our customers. Through a considered approach, we will create more opportunities and oil the wheels of ‘progress for humanity’.”

Recent significant advances by the Hyundai Motor Group made under Chung’s tenure include the introduction of highly advanced electric vehicles: the Hyundai IONIQ 5 and Kia EV6. Both use the Group’s new, dedicated EV platform, the Electric Global Modular Platform (E-GMP).

In addition to the high-performance N brand of Hyundai Motor Company, the Group has also launched the HTWO dedicated fuel cell brand, and the Genesis premium luxury brand.

Chung has led the transformation of the Group’s global perception by introducing revered design chiefs from within the industry, including Peter Schreyer and Luc Donckerwolke. Under Chung’s leadership, the Group has developed a design-led focus with products that appeal to the European consumer. Formal recognition of this successful strategy is evident in numerous design awards presented to Hyundai and Kia over recent years.

Chung held the position of President of Kia from 2005 to 2009 before becoming vice chairman and then chairman of the Hyundai Motor Group, with responsibility for diverse affiliate companies in the automotive, steel and construction industries, including the Hyundai Motor Company and Kia Corporation.

His leadership has been recognized with numerous industry accolades, including being chosen as one of the “Top 200 next generation leaders” by World Economic Forum and “Most Influential Korean Leaders: Global Business” by Fortune Korea. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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