If you are looking for a hatchback under R250k? Here’s SA’s most searched for cars

Scan_Pay_Advertise_iloveza.com_2022

The Volkswagen Polo is the country’s most searched for hatch while Volkswagen is dominating this important segment of the motor industry. And South Africans are seeking to acquire a hatch that costs less than R250 000.

This has emerged from an analysis of search on AutoTrader during the month of August. AutoTrader is the largest digital automotive marketplace in South Africa. Accordingly, it provides unparalleled insight into car-buying patterns in the country. 

While the Polo was the most searched-for hatchback in the sub R250 000 price bracket in August 2020, the list of top ten models contained no fewer than three Volkswagen derivatives (the Golf emerged second while the Polo Vivo came fourth).

According to George Mienie, AutoTrader CEO, the sub R250 000 sector has been one of the most popular price range segments within the hatchback market during Lockdown Level 2. “This price bracket constituted a massive 72,3% of price-related searches for hatchbacks during August,” he reveals.

According to the 2020 AutoTrader Car Industry Report hatchbacks are the body-type with the lowest selling price and mileage combination, and they’re also the most sold body-type in the country. In the last year, they accounted for 31% of the total used cars sold in South Africa.

The domination of the Polo in this segment comes as no surprise. “According to the 2020 AutoTrader Car Industry Report, the Polo was the second most sold used car in South Africa in the last year, contributing 4,7% of all cars sold, at an average selling price of R205 238, an average mileage of 58 652km and an average year model of 2016,” reveals Mienie.

Similarly, the Golf – in second place for most searched hatches in August in the sub-R250,000 – is not a surprise listing. “One of the models in the Golf range, the iconic GTI, also performed well last year, achieving first place in the AutoTrader Car Industry Report when it comes to variant searches. It was responsible for a substantial 1,5 million searches” says Mienie.

Variant level search, introduced in May 2019, is unique to AutoTrader and a first in South Africa.

Most searched for hatchbacks in the R250k price bracket*


Rank

Models

1

Volkswagen Polo

2

Volkswagen Golf

3

Kia RIo

4

Volkswagen Polo Vivo

5

Ford Fiesta

6

Ford Focus

7

BMW 1 Series

8

Hyundai i20

9

Audi A3

10

Renault Clio


Source: August 2020, AutoTrader

iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail howzit@iloveza.com to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
 
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind

iloveza.com Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award
 

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award


Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone


Trending Posts