KIA Motors to accelerate diversification of global mobility services

Scan_Pay_Advertise_iloveza.com_2022

KIA Motors Corporation has announced plans to expand its partnerships with global mobility companies t meet the needs of a diverse range of customers worldwide. KIA’s President and CEO, Ho Sung Song, shared the company’s strategy for global mobility during his visit to the company’s Sohari plant in Korea to review launch preparations for the new fourth-generation KIA Carnival.

“KIA is striving to provide customised products and differentiated mobility services based on its long history in automotive manufacturing,” said President Song. “KIA will further enhance its collaboration with global partners to offer regionally customised mobility services as it implements its ‘Plan S’ strategy.”

In January, KIA Motors announced its long-term ‘Plan S’ strategy, which outlines the company’s plans to diversify mobility services in strategic regions around the globe.

In Korea, KIA will enhance its local ‘KIA Flex’ vehicle subscription program by expanding the fleet size to 200 vehicles. The vehicle line-up will include the new Carnival, which is nearing its Korean market launch, and a new EV model to be added in the future.

In Europe, KIA will collaborate with global partners to provide a customised mobility service for the region. In 2018, KIA established a car-sharing service called ‘WiBLE’ with Spanish energy company Repsol. WiBLE enables users to rent and return vehicles at designated locations with its ‘free-floating’ system. It currently operates 500 Niro PHEVs and is one of the leading car-sharing providers in Spain. Building on the platform, KIA plans to provide multi-modal mobility services* in the future.

KIA will also launch a dealer mobility service in Italy and Russia later this year. This is a new service enabling dealers to rent out their vehicles for any period, from a single day up to a full year. KIA will expand the service gradually across the globe in future.

In North America, KIA will accelerate its electrification efforts and further enhance its cooperation with its mobility partners. The company provided 200 Niro EVs to the car-hailing firm Lyft last year, and this year provided 44 Niro HEVs to MoceanLab, Hyundai Motor Group’s mobility service company.

MoceanLab was established last year to provide mobility services in the City of Los Angeles, and plans to expand its services to include autonomous ridesharing, shuttling, multi-modal transportation, and personal mobility. MoceanLab operates a free-floating system with its 100-vehicle fleet, which includes the new Niro HEV units. KIA plans to develop new products tailored to enhance mobility services based on data from MoceanLab’s service vehicles.

In emerging markets, KIA is also preparing for changes in the mobility service domain. KIA has partnered with companies such as Ola, India’s largest ride-hailing company; Revv, an Indian car-sharing company; and Grab, Southeast Asia’s largest ride-hailing company. These partnerships will enable KIA to better understand the mobility needs of its customers in the development of future vehicles.

Note:

  • All information contained in this release relates to Korean specifications, and may not be applicable to the South African market. 
  • Multi-modal mobility: mobility service utilising multiple means of transportation such as public transportation and car-sharing
iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail howzit@iloveza.com to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
 
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind

iloveza.com Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award
 

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award


Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone


Trending Posts