La Difference: Desigual’s Autumn Winter Women & Accessories Collection


In this day and age, why does it matter that we’re asking you to be yourself? In a world of cookie-cutter Instagram filters with about 300 million almost-identical posts, we understand the importance of being different. Of being curious, free, unconventional, fun, colourful, positive, aware, and also responsible. Our new collection is an ode to who we are. To the patchwork that makes us unique. To the word ‘casual’ that makes us fun and to the colour that defines us. But mainly, to the future: who will you be tomorrow, if you’re not you today? We’re also making progress: We are working to ensure that 20% of the entire la difference collection is sustainable, we have increased our range of sizes in our woven items and we are focusing on comfortable and urban garments that let us be free. More free than ever before.

Women’s Collection.
Introducing graffiti, cargo pockets, and heritage details on sparkly, colourful embellishments. Comfortable, loose-fitting looks exude nostalgia and feature flowers and patchwork details filled with memories, from home and further afield. We present a women’s collection that blends styles and the comfort of sportswear for day-to-day wear. The looks come with that essential Desigual touch, with designs, fabrics and bright colours to make them unique. We’ve reinvented patchwork with hybrid garments that blend fabrics and prints, and we’ve been bold in our use of our signature trend tools such as photography, tie-dyes, checks, pleats, glitter and tartan.

The Women's Collection
-A very floral fall
-Denim DNA
-Nomadic Soul
-Urban Gypsy

Accessories Collection
We’ve explored new ideas that will become icons of the Desigual brand. From bags designed by Monsieur Christian Lacroix to our new monogram, used to create a graphic, repeated D pattern, and from pleated bags to quilted backpacks, vinyl bum bags, patchwork or trekking-style ponchos, super-long fringing and sporty details in colourful nylon, we’ve got it covered.

We’ve continued to play around with designs to make our bags reversible and really playful, choosing sustainable, recycled fabrics. There are more small bags, medium bags and messenger bags, and shinier embellishments. We’ve opted for fabrics such as nylon, canvas and microfibre, with jacquard patterns, pleats and lots of quilting. We’ve aimed for a casual, urban style with softer bags that have cargo pockets and removable features.

In backpacks, we’ve come up with mini prints and maxi versions of our logo, as well as really bright, block colours that are eye-catching and great for creating effective style combinations. We’ve also aimed for total freedom with bum bags that can be worn across the body, messenger-style.
When it comes to the cold, we’re head-over-heels in love with ponchos in different versions. We’ve given them zips and new designs with collars, pairing them with leather gloves and reversible pompom hats, along with matching scarves that are soft and really cosy.

Accessories Collection
-Plain Colours
-Monsieur Christian Lacroix

We love the world
‘Love the world’ is our mission. We’re using increasing amounts of environmentally friendly materials. *The authenticity of all our sustainable fibres is guaranteed with the appropriate certifications.
- 32% natural fibres (including cotton, organic cotton and recycled wool).
- 19% artificial fibres (including viscose, Lenzing™ EcoVero, Tencel™ Lyocell and cupro).
- 49% synthetic fibres (including polyester and recycled polyester).
Broken down by category, we aim to incorporate the following percentages of sustainable fibres: 24% in Woman, 31% in Man, 13% in Kids, 52% in Sport, 7% in Accessories and 54% in Shoes. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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