Love Rocks Around the World - American Swiss expands to Australia!


Last week The Foschini Group celebrated a momentous occasion – American Swiss officially opened its first store in Australia!

Love Rocks Around the World - American Swiss expands to Australia!
Image Supplied by American Swiss

The retailer is opening five stores in three cities this month – in Sydney, Melbourne and Brisbane. This is the first store for American Swiss outside of Africa and, launches the brand into the global jewellery market.

American Swiss has built a strong heritage as a loved and trusted brand in South Africa. From humble beginnings on the shores of Cape Town, to 242 stores throughout Southern Africa. They have evolved into the largest watch and jewellery boutique chain in Southern Africa — and now, spread its wings to Australia.

Americans Swiss is the South African bride’s first choice. No other jeweler can compete with the sheer carat volume of diamonds traded in the market.

American Swiss welcomes their new Australian customers into the fold to Live, Love, and Celebrate, all of American Swiss’ fine jewellery and most wanted watch brands, with them. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

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