Motomatch safely matches customers and dealers during COVID-19 lockdown regulations


Motomatch is proving to be an exceptionally beneficial tool to drive the sustainability of the motor industry and dealer network during the COVID-19 lockdown.

As an innovative virtual marketplace and lead generator that connects genuine customers with dealers, Motomatch enables the buying and selling of vehicles with little or no physical contact - thereby facilitating the optimal social distancing and health measures to contain the spread of the coronavirus. It ensures that dealers are able to get back to business while easily complying with the government's COVID-19 regulations.

"Motomatch makes it possible for customers and dealers to interact online and around the clock countrywide, and helped dealerships to build up leads and secure potential deals even during the initial five-week COVID-19 national lockdown," says Dov Stern, director of Motomatch.

"With the government having introduced a phased-in approach to allow dealers to resume operations under specific parameters, the motor industry has begun trading once again, finally allowing existing and new deals to be concluded. However, with stringent health restrictions likely to remain in place for some time, this is dramatically influencing the buying patterns of customers," he adds.

Not surprisingly, Motomatch saw significant increases in traffic on its website over the past two months as consumers turned to online resources - a trend that the company expects will grow as people adopt digital platforms as a safer, faster and more convenient way of researching, selecting and buying vehicles, along with many other products.

"Although face-to-face interactions will remain an important aspect of the automotive business, specifically in terms of test drives and vehicle servicing requirements, the value of having an online presence cannot be underestimated," Stern explains. "It gives customers access to an easy to use marketplace at their fingertips, without having to invest a lot of time or expose themselves to potential health risks by physically visiting multiple dealers to find the vehicle that suits their budget and requirements."

Dealerships are able to connect with prospective buyers instantly via the interactive real-time dashboard and instant chat function available on Motomatch. The accessibility of the website from either a desktop computer or a mobile device allows dealers to keep in touch with the market at all times.

Buyers can conveniently peruse the available vehicles listed for sale on the website, select the models they are interested in, and dealers are then able to respond with offers. The customer simply selects the best offer and connects with the dealer to conclude the purchase. Privacy is assured, as the customer's details are only shared with the dealers they choose to connect with.

Motomatch also facilitates the selling of vehicles, with owners able to list their car for free. The user-friendly wizard guides the seller through the quick, step-by-step process. The customer is notified when an offer is made from an approved dealer, and multiple offers from interested dealers can be compared. Simply choose the best offer and connect with the dealer. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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