NGO Ladles of Love aims to Smash World Record to raise funds on Mandela Day 2023


Let’s honour the words of Madiba, “Our children are the rock on which our future will be built, our greatest asset as a nation. They will be the leaders of our country, the creators of our national wealth who care for and protect our people.”

Ladles of Love, a food relief organisation that have impacted communities for close to a decade are inviting the public to purchase a R150 Mandela Day volunteering ticket via


They aim to break yet another world record on Mandela Day, 18 July with the highest number of volunteers offering 67 minutes of their time to design, craft, collate, create, or plant items for little children in ECD’s and day care centres in impoverished communities.


Stats SA reported (2021) about 2,1 million (11,6%) of South African households experiencing hunger; Ladles of Love has been a change agent from their humble beginning as a single soup kitchen, and served 70 meals and now are serving 37,3 million plus meals per week.


Ladles of Love joined forces with the AAA School of Advertising in celebration of Youth Month with the Youth Challenge Campaign. These students are challenging fellow schools, colleges and university students, teachers and parents to help set this year’s world record. They will be collecting essential items needed for the Mandela Day activation stations. By mobilizing the youth, Ladles of Love are encouraging them to be part of the solution and to become Love Activists.


“As Founder of Ladles of Love, my passion has become about spreading #LoveActivism – it’s about creating a society of kindness, compassion and love. For this reason Mandela Day has become the most important day of the year as it personifies #LoveActivism in action. For me Ladles is about the power of collaboration – bringing people together for one reason – to spread Love. During the pandemic on this special day, we achieved feats I never thought we would reach and this year I am really proud and passionate of our Mandela Day slogan – ONE DAY. ONE GOAL. ONE LOVE, because this is what it’s about, calling on 6700 people to come together and do their 67 minutes for our children, shares Danny Diliberto.


“We are delighted to partner with Ladles of Love on Mandela Day. Ladles of Love's dedication to alleviating hunger and poverty inspires us daily, and resonates deeply with our ambition to foster well-being, health, and equity within our food ecosystem. Together, we look forward to harnessing the power of collaboration and community engagement to make a lasting impact on the lives of children in need. Through our enduring partnership with Ladles of Love, we strive to inspire others and drive positive transformation within our communities and beyond, shares Henry Mathys, Senior Manager: Social Impact and Food Ecosystem Head, V&A Waterfront.


The event takes place in Cape Town's V&A Waterfront Look Out and Oranjezicht City Farm Market, and in Gauteng, AtEds, Old Edwardian Club, Houghton, tickets are available via


As a PBO, Ladles of Love is qualified to issue section 18A Tax certificates to all Individuals and companies sponsoring children to assist in reaching their goal.


For more information follow Ladles of Love on Facebook, Instagram, Linkedin, and Twitter. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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