RADA Inspire - A Change a Day
Early last year, the highly inspirational ballad Believe by Howie Combrink maintained its #1 spot on the 5FM SA Top 10 @ 10 for 8 weeks, as well as being nominated for the OFM song of the year award.
Image Courtesy RADA
Released through RADA Unearthed - the music division of the non-profit company RADA (an acronym for Rape, Alcohol, Drug and Abuse) - Believe was just one of seven successful radio singles released by the change agents in 2017.
Come 2018, RADA Unearthed will continue to spread their influence with another new and exciting initiative – RADA Inspire - and promises to take the message to the streets in an entirely new and dynamic way. RADA Inspire was launched to encourage the citizens of South Africa to inspire both themselves and others through a rigorous campaign over ten consecutive months. Drawing on the strengths and services of the aforementioned projects, RADA Inspire aims to create a whole new level of awareness and on-the-ground engagement greater than the sum of their parts.
At the heart of it, RADA Inspire is about marrying action with awareness, moving inch by inch, and making a difference in people’s lives one day at a time. It is based on the premise that one person can make a difference, and that when you change yourself, your energy resonates, creating a ripple effect of positive change. You don’t have to be exceptional. You don’t have to exert yourself beyond your means. In the end, all it takes is to do one small thing differently, empowering others with the belief that they may do the same.
With the launch of RADA Inspire arrives RADA’s second album, featuring top SA artists who have contributed awe-inspiring covers of powerful, well-known classics, including John Lennon’s Imagine, Bon Jovi’s Living on a Prayer, and Joy’s Paradise Road. Each artist has been tasked with delivering the RADA message through their songs, as well as serving as ongoing ambassadors for the brand. While RADA’s first album was developed as a personal message from RADA to the Directors: J-P Nobrega, K Andrews, J Gilbert 8 Moray Drive, Bryanston, South Africa masses, the second album (featuring brand-new collaborations from some of SA’s biggest artists) is focused on the launch of a whole new movement.
Be the change. Be the way. One day at a time.
About RADA
RADA is a non-profit company committed to the eradication of society’s gravest and most pressing social ills. RADA adopts a holistic approach to address the issues, with a pro-active side through training and a reactive side through healing.
