SABC 3’s new ‘The Insider SA’ shares the stories of incredible people and businesses, inspiring South Africans to live better
The Insider SA will take viewers on a journey, sharing the stories of individuals and businesses that inspire us all to make better choices and create meaningful experiences. The show aims to challenge the way we consume as well as to encourage and stimulate local talent. The viewers are challenged with thought provoking questions such as “Why buy international name-brands when you can get the same quality from a local supplier?”
Whether it be food, art, design, technology, fashion, artisans and entrepreneurs – The Insider SA is set to feature stories with a strong focus on sustainability, innovation, collaboration and community.
The Insider SA brings together experts and innovators from around the country who share the inside edge on how to experience the best that life has to offer in a way that’s sustainable, ethical and accessible, all in one curated space - expressing an appreciation of ubuntu and a celebration of real talent.
“The Insider SA reflects the positioning of SABC3 – Creating unique experiences and the promotion of an inclusive circular economy. SABC3 leads with quintessential lifestyle programs such as the stylish Insider SA with a particular interest in the promotion of creativity, entrepreneurship and local sustainability.” - Pat Van Heerden, Head of Bouquet 3
Each episode will focus on a different theme, and the brand’s online platform (www.theinsidersa.co.za) will be the digital guide to explore the experiences from the show and equip viewers with the tools to live better.
Taking the offering to the next level, each week the show will unlock three deals where viewers will receive promotional offers on various items featured in the show or stand a chance to win incredible prizes.
Francois Viviers, Marketing and Communications Executive says: “As a proudly South African brand, Capitec is proud to be part of a production that showcases the best of South Africa’s local talent, industries and businesses. We want to take viewers on an educational journey that will inspire them to live better by making more informed and simplified decisions.”
The Insider SA will be a practical and personal guide to experience life to the fullest - Shop locally. Consume sustainably. Live authentically.