Spinning into the record books with R704 790 raised for digital literacy


Breaking barriers and building futures in a Guinness World Record-breaking cyclothon led by Saray Khumalo and Momentum Multiply.

Saray Khumalo and Cindy van Wyk after breaking the Guinness World Record, together with Momentum Multiply at Planet Fitness, Sandton Gate
Photo Credits Nabihah Plaatjes


Together with Momentum Multiply and Planet Fitness, award-winning adventurer Saray Khumalo and breast cancer survivor and cyclist Cindy van Wyk have shattered the Guinness World Record for the most money raised during an eight-hour stationary cycling event.

The previous record was £30,856 (or R652 130), which was set by a UK-based indoor cycling company in 2016.

After all was said and pedalled, a whopping R704 790 was raised in a one-day event that was dubbed #Spin4Literacy, with all proceeds donated to iSchoolAfrica in aid of building digital libraries for the next generation - changing the narrative around education for South African children.

Khumalo - who was the first black woman from the African continent to reach the summit of Mount Everest - is a huge proponent of literacy, a cause to which she dedicates most of her adventures. The original goal of #Spin4Literacy was to raise R1 000 000 as the two women pedalled away on bikes that were secured to the floor of Planet Fitness’ cycling studio in Johannesburg however the momentum will be maintained to reach the target.

“I am so thrilled!”

exclaimed an exhausted Khumalo as she stepped off the bike after the gruelling session.

“You can’t believe how proud I am of what we have achieved today. Although we are tired, we can never rest. There is so much more that needs to be done to multiply the lives of those in need. This would never have been possible without the support we received from our partners Momentum Multiply, as well as our donors.”

Khumalo and Van Wyk were joined by 136 other participants, who pledged their support through their pedals at other Covid-19 compliant gym studios hosted in Cape Town, Pretoria, and Durban. Through sponsoring a bike for R25 000, companies were able to join in the record-breaking attempt, while members of the public could also make donations in their private capacity.

To set the wheels in motion, Momentum Metropolitan pledged R280 000 at the start of the campaign, encouraging South Africans to join the initiative. The country rose to the challenge, with the event seeing a total of 136 cyclists and 34 bikes sponsored. This amounted to R704 790, which will be handed over to iSchoolAfrica.

The funds raised will go towards the delivery of digital libraries in rural and township schools, in each of South Africa’s nine provinces. Each library will consist of a mobile iPad lab supported by curriculum-based apps, award-winning numeracy and literacy software, access to a full library, teacher training modules, dedicated programme facilitators, and mentors.

As a brand whose purpose is to reward members for taking everyday steps to improve their health, fitness, and finances, Momentum Multiply is proud to play a leading role in making #Spin4Literacy possible. As she got off her bike, Zureida Ebrahim, Momentum Multiply CEO said,

“This event tested our physical fitness to the extremes, and I can only hope that the money we raised can enhance the future financial fitness of the children, and set them on a journey to success.”

Ebrahim is confident that this support will help enable a new generation of South Africans to become digitally literate, thus taking them to new heights.

“Through empowering our youth to hold their own in a digital future, we have an opportunity to redress the socio-economic disparities in our country.”

“I am grateful to Momentum Multiply, Planet Fitness and Vuma for making this event possible, and a huge thank you to my partner Cindy van Wyk, and all riders who joined me in making this a success - you have inspired South Africa with your passion and commitment,”

concludes Khumalo.

About Momentum Multiply

Momentum Multiply is a rewards programme that helps members live a better, happier life by reaching achievable targets and collecting benefits that make their money go further. We reward members in cashbacks and discounts for the steps they take to be healthier, safer, and on top of their finances. We then grow their saved cashbacks in Multiply Money through a market-leading interest rate, to use for big purchases, financial emergencies, or to kick-start an investment portfolio, rewarding them on their journey to success.

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iloveza.com Accolades:

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Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

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