Sun Resorts step out of the ordinary with rebrand and become Sunlife
On 1 December 2022 guests from all over the world were invited to step out of the ordinary as they were taken on an ephemeral voyage to the #ComeAlive Celebration.
This flamboyant evening, filled with epicurean pleasures, enchanting performances and a euphoric ambience laid its scene at the majestic Sugar Beach Mauritius to mark the renaissance as the luxury Mauritian Hotel Group, Sun Resorts entered a new era as Sunlife. A life led in the Sun, a life enjoyed with style.
This glorious evening boasted by decadent culinary pleasures was filled by spectacular artistic performances and was illuminated by a heart-stirring evolutive décor. At its most emotional point, local talent AnneGa sang “Dance until the Rise”, an hymn written especially for Sunlife, which truly puts into words and melody the happiness and excitement for the new dawn of this new brand.
“The sun will be ours till it goes to sleep.
Fading in the night.
Let’s Dance Until the rise”.
The newly launched Come Alive Collection is a part of the transformation, introducing a range of special experiences available across all the Sunlife resorts with clear messages around the core values of Sunlife.
The project has also worked across all the resorts optimising each sub-brand with the Sunlife philosophy and undertaking an evaluation to identify each resorts unique core cohorts and lifestyles so hotel guests can be matched to their most suited resort with the Come Alive Collection offering tailored experiences, unique to each resort.
Commenting on the rebrand, Francois Eynaud, Sunlife’s Chief Executive Officer, says: “I am extremely proud to introduce Sunlife, a brand looking to the future, celebrating a life in the sun, a life enjoyed with the inherent magic of our beautiful island. Through this rebrand our vision is to celebrate Mauritian culture alongside each of our hotels’ unique identities.”
Additionally, besides a new logo, the group has harnessed the power of technology with a new-look website, as well as an in-resort app to offer guests a seamless encounter, from the booking stage through to the in-resort details and unique experiences. Guests can look forward to Crazy Croquet, Beauty Bubble, Putting on the Ritz, Strictly Sugar, Time or Tea, L’Atelier Les Sens at Sugar Beach and Pirogue Painting, Brilliant Breakfast, Village Vibe Marsan Confit, Sega Zoomba and Coral Farming at La Pirogue. The modern Long Beach offers the experience of seeing the Piazza transformed, the Bio Diversity Trail, Santé, Swing & Drift and Energy Gym. Izzy the Bee, the new mascot of the Sunlife Kid’s Club will also guide our youngest guests on a journey of learning that encourages their critical understanding and connection with nature.
The rebrand is also a reinforcement and recommitment to sustainability. Sunlife is a signatory to the United Nations Global Compact and is committed to upholding the UN’s Sustainable Development Goals. Its sustainability programme is committed to leading the way in terms of sustainable and impact-driven travel experiences and ensuring its properties function sustainably and responsibly. The ethos behind the programme focuses on leading with kindness and showing that same kindness to the land, resources and people.
Sunlife has recognised the need to adapt, evolve and rejuvenate to be the best possible version of itself, and thus we enter into a new, exciting chapter for the brand with a purpose to radiate the magic of Mauritius and in a world where they see kindness shines. Spreading the love, making dreams come true with never-ending thoughtfulness.
