The Princess Connection


The Princess Connection with K Naomi 
Image: Stills by Tom


Every year, The Princess Connection sets up “shop”, allowing each matric girl the full experience of shopping for that perfect outfit. Donated dresses are laid out according to size and color and volunteer stylists help each girl through the process of finding their perfect ensemble.

The Princess Connection has dressed literally thousands of girls over the years for their big night, and want to keep doing so, recognizing that there is a wonderful link between items that are ready to be let go of by one market, and eagerly and appreciatively picked up by the other. And there's a wonderful magic in this transfer.

During October, K Naomi volunteered alongside FOOTWORK as the official shoe sponsor. Every year, FOOTWORK is the official shoe sponsor to make a difference to the amazing young ladies

“We will never forget our recent dress-up day with shoe sponsor FOOTWORK and their gorgeous, generous and kind ambassador #KNaomi who came to visit and volunteer. Footwork Team, thank you for paying forward to our project every year and for making a difference to these amazing young woman. KNaomi - you were inspirational!”

says co-founder Lauren Wolf is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

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2023 CEO of the Independent Media Association of South Africa (IMASA)

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2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

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