As new consumer trends on fabric protection emerge, DIESEL is proud to announce the introduction of an ultra-innovative fabric treatment that physically halts 99% of any viral activity*. Developed in partnership with Swedish firm Polygiene, the innovative ViralOff® and Odor Crunch® application - of which DIESEL retains a 100% exclusive on material - will be implemented across a selection of the brand’s coming season t-shirt styles, aiming at a greater range of products moving forward.


The range will launch in South Africa from May 2021.


ViralOff® has shown efficacy against a comprehensive range of microbes and viruses. Polygiene Odor Crunch® eliminates odor through a catalytic process, that breaks down the odor-molecules, making the odor disappear. DIESEL applied a combination of these two treatments to a selection of t-shirt models during the final production stages. This exclusive combination reduces the microbes on the surface of the fabric, and effectively breaks down and eliminates odors.


T-shirt models which include this are: T-BOWLESS-VO (female) and T-JUST-VO (male) which will be available in both black and white.


Additionally, Polygiene ViralOff® and Odor Crunch® offers further benefits: the treatments last for the lifetime of the garment, and with a lower number of wash cycles, the garment life is extended, and water and energy use are reduced, therefore having a lower impact on the environment.


As part of its “For Successful Living” philosophy, Diesel remains deeply committed to researching and finding progressive solutions for its customers to live life at its best, from comfort to style, from ergonomics and trends to health and safety. Polygiene ViralOff® represents an especially critical response in protecting customers. Safety and public responsibility have never been more important, and DIESEL prides itself on innovating and adapting to the world’s evolving situations quickly and responsibly. Our customer’s health and safety are at the forefronts for the brand, which is evaluating even more measures in this field.


Polygiene ViralOff® does not prevent diseases but protects the treated material.


*Tested on certain materials according to ISO18184 on the viruses SARS-CoV-2, H3N2, H1N1, with over 99% reduction within 2 hours. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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