JAC Motors’ global JAC DAY celebrates a brighter future


JAC Motors has introduced a new global brand initiative called JAC DAY. This event aims to mobilise the JAC family worldwide for specific causes and will happen on 20 May every year, supporting a particular theme.


More than 120 countries where the JAC Motors brand is present will celebrate this year’s “New Era” theme. This year’s campaign aims to show the world that the JAC family has a positive outlook on life. The campaign will also demonstrate JAC Motors’ confidence in a brighter future and encourage the public to believe in a better life post-pandemic.

“We are excited to mobilise our local JAC family to take part in the first-ever JAC DAY celebrations. The words “Better Life” also form part of our global signoff line and is exceptionally relevant for this year’s campaign,” says Karl-Heinz Göbel, CEO of JAC Motors South Africa.

JAC Motors has invited its customers, dealers, and business partners to participate in a heart-warming social media campaign by sharing their inspiring “better life” and “brighter future” stories to encourage the public throughout the world.

“We want our local JAC family members to enjoy the experience and to include their families, friends and workers in this campaign. We will announce the best entries on 25 May,” concludes Göbel.

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