The Media Clique

Knowing and Honing your Personal Brand in 2018

The concept of branding has long been synonymous with large corporates and businesses, but today every individual that spends time online has a personal brand.

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In South Africa, a shockingly small...


Kiss these outdated marketing tactics goodbye (along with 2017)!

Marketing is easy. You need a website, some social media accounts and can advertise on radio, television or printed publications like newspapers and magazines or even the odd billboard. Plus, you need budget and lots of it, because marketing is expensive...


Why Digital Marketing should become the be-all and end-all of your Marketing Strategy

Consumers are moving from bricks to clicks. Ever heard of the expression? According to research, 81% of consumers research products, companies and brands online before making their buying decisions. That’s a lot of clicks. That percentage goes up to 94% for...


Looking at Cost - Should you hire a Marketing Agency or employ an Internal Marketing Team?

Being a South African, you may currently be experiencing tough financial times. Downgraded to junk status mere weeks ago, our economy may have reached rock bottom – as such business owners and other professionals are scaling down on expenses. And rightly...


Do I need a Personal Brand

Do I need a Personal Brand?

The world used to be a very big place… Not anymore. Today, the world is at your fingertips. The best part about having the world at your fingertips? You, as a person, have now become...