Mitsubishi Motors SA lifts the COVID-19 mask on the way forward
Mitsubishi Motors South Africa is making strides in its 2020 product positioning which got under way well before the Corona crisis interrupted the world.
Pre-COVID-19 MMSA launched the NEW ASX, the NEW Outlander and the NEW Eclipse Cross. Midway COVID-19 MMSA has restarted the delayed year with special offers, plans for a host of new products and a renewed focus on customer satisfaction.
Some of the new models planned for the remainder of 2020 and early 2021 include:
- Upgraded version of the Triton Xtreme early next month
- 2020 Pajero Sport including a brand-new derivative
- Introduction of a brand-new model early in 2021
First in the line of new models will be the Triton Xtreme early in July, followed by an upgraded version of the Pajero Sport with the introduction of a brand-new model in this popular range of Mitsubishi SUVs.
One of the most anticipated newcomers in the Mitsubishi stable is the new for South Africa Xpander making its local debut early in 2021.
"The reopening of business this week as South Africa entered Level 3 of the lockdown allowed MMSA to come to the rescue of its loyal SA customer base with a variety of value-added special offers. This includes a no-deposit offer on various models, while we are rounding up orders from before and during the lockdown,"
says Nic Campbell, General Manager of Mitsubishi Motors South Africa (MMSA).
"For the immediate future, we are very excited about launching the Triton Xtreme in July, followed by the enhanced Pajero with the new 4x4 Exceed added to the range in South Africa before the end of the year."
Other new models to arrive include the exciting Mitsubishi Xpander, a seven-seater compact MPV manufactured in Indonesia. This vehicle - only available in 4x2 - will be powered by a 1.5-litre petrol engine coupled to manual or automatic transmission and is expected to be the quietest in its class.
The brand-new Xpander is an extremely practical family-orientated seven-seater where all the seats behind the front row can be folded down and out of the way, converting the interior to a massive space for bigger items such as sporting adventure gear.
"MMSA has already started the homologation process in preparation of the local launch early next year,"
says Campbell.
Highlights of the new medium-sized compact SUV include a robust exterior, adventurous SUV styling, comfortable and pleasant driveability and practical features in a versatile interior design.
The Xpander, as the newcomer will be called, is based on the Xpander which won various awards, including "Car of the Year", the "Best of the Best MPV" and "Best Small MPV".
New Triton Xtreme
The long awaited 2020 Mitsubishi Triton Xtreme, an even more attractive version of the top-selling 4x4 Double Cab, will be the first new model in the Mitsubishi product range post-Covid-19.
Available in limited numbers, the Triton Xtreme, which is only available as the 4x4 Double Cab Auto, will be launched at a small premium over the existing 4x4 Auto flagship.
"The Xtreme offers a host of upgrades, based on customer feedback and valued at around R100 000, but at only R40 000 more than the current model,"
says Campbell.
Upgraded Pajero Sport
An upgraded version of the 2020 Pajero Sport is expected to make its local debut in good time for the December holiday season.
Some of the new features for the upgraded Pajero Sport include:
- Front Frill design, incorporating the Mitsubishi Dynamic Shield
- Same legendary styling and superior capabilities
- New Exceed model offering more tech
"MMSA has managed to maintain the prices of its current line-up after the restart despite pressure because of exchange rates, including the current Pajero Sport, which is currently available with zero deposit for 72 months and a 35% residual,"
says Campbell.
"We are very excited about launching these new models in South Africa in 2020 as they will have a host of upgraded equipment and new features that we will unveil closer to launch, including new technologies and improved value for money for our customers thanks to more and better equipment included in the price."
The new models on the horizon will create excitement with a host of upgrades and improvements, and because of the international currency fluctuations that might come at a cost
"Covid-19 has had a significant impact on the economy, and we are confident that our latest special offers will assist our loyal customers to get behind the wheel of a new Mitsubishi soon,"
concludes Campbell.
- On international level, the Japanese marque has recently announced plans to expand its model offering significantly, with no less than five new SUVs in the next five years with a focus on with premium SUVs designed for discerning drivers. The longer-term plans of the Mitsubishi Motor Corporation include a variety of electric vehicles, including two all-electric SUVs.
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