With all the dual roles that men and women have taken on in the work place and as well as at home, there are fewer distinct roles allocated specifically to men or specifically to women.
Although there has been a huge shift in who does what at home, and men are increasingly becoming more 'domesticated', brands are not targeting them in their campaigns.
However today for the first time, a research company asked males their views on a popular Baby Expo.
I was fortunate enough to be a part of the group, which I feel is the first step by the so called 'motherly brands', by acknowledging fathers in using their products as well.
The other men in the research group had very insightful opinions which I thought was great as they now had a chance to express them, and I'm sure there are a lot more that would like to share theirs.
I was rather impressed on the way the research was conducted and of course the goodie bag we received for taking part.
Some of what we discussed will be shared in future blogs, so keep a look out for that.