Antony Morato Spring Summer 2018 campaign witnesses the shift, in terms of style, from Minimalism to Maximalism.
It describes a multifaceted man, who cannot be enclosed into rigid classifications but he lives change as his own natural dimension.
For this reason, our SS18 campaign’s storytelling focuses on the concepts of movement and transformation which, marking the men’s everyday life moments, lead to a clear and consistent vision of a contemporary lifestyle Based on a style clash and eccentric materials mash up, the campaign expresses a maximalist and dynamic attitude through a visual representation of a couple of men who meet ‘walking across’ the various instants of the daylife.
A sequence of dynamic poses overlay to generate a composite vision of the collection.
Shot in Madrid by RK People agency, the campaign’s video and images underline the collection’s multiple usage occasion, reflected by the garments’ wide range and the brand’s ability to change its own shape.