Bride&co Launch New Bridal Collection


This wedding season, we’re going back to elegance.

Back to simple, sleek and structured sophistication. Back to show stopping glamour. And yes, we’re going back to The Back. Bride&co’s new collection is all about the back. With sexy straps, crisscross elements, daring low-cuts and illusion mesh detailing, the new Bride&co collection was designed with the elegant, modern bride in mind.



This season, Bride&co features the best wedding trends for beautiful brides at any budget. The all- inclusive wedding and eveningwear store, which has been in business since 2008, stocks hundreds of stylish silhouettes by designer labels Oleg Cassini, Viola Chan and their own in house brand, the Bride&co Collection.

Modernity and sophistication dominate bridal style this year, with structured, strong lines setting the tone for one of the chicest wedding seasons ever seen. Minimalism has made a comeback, with bridal wear in luxurious fabrics such as duchess satin, mikado, crepe and soft, sensual chiffon. Think: ballgowns with plunging necklines, fitted mermaid gowns with daring low backs and classic A-line gowns with charming details, such as pockets and embellished necklines. All with an imaginative twist and mesmerising additions, perfect for the dreamy bride who appreciates modern trends.

In true Bride&co style, there is always something for every bride. Brides who prefer to celebrate their happy endings in princess styles will definitely find the perfect romantic gown for their big day. Intricate beading and lace come together to form the perfect fairy tale gowns that set the tone for the ultimate in romance. Hand beading and scalloped edges are all part of a gown crafted with an eye for wedding day perfection.

Bride&co believes that all brides deserve to look and feel beautiful on their special day. The New Collection ranges in price from R2 800 to R25 000. Offering all brides with varying budgets dresses that are created with the utmost quality construction.

Once you have said ‘Yes’ to the dream wedding dress, the bride can also find the perfect pair of wedding shoes, special jewellery and veil at Bride&co. With a wide selection of elegant occasion and eveningwear, the entire bridal party can find the perfect dress at Bride&co – from cute flower girls, chic bridesmaids, to beautiful mothers of the bride.

Brides-to-be can make their appointment for a free fitting with a knowledgeable consultant at any one of the 10 Bride&co stores nationwide. The experienced in-house seamstresses will ensure that the dress doesn’t just look like a dream, but it fits like one too.


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