Lexus to Present "TIME" at Milan Design Week 2024
Lexus International returns to Milan Design Week in April, exhibiting "Time", a pair of interactive installations featuring new and original work by two leading global designers - both aimed at illuminating the future of human-centred design from the canvas of the world's largest design event.
Since its founding 35 years ago, Lexus has continuously challenged the status quo in the luxury automotive space, pushing boundaries in both products and services to create new experiences that respect every moment of a customer's time.
Building on this mindset, "Time" explores how the era of software-defined hardware will infinitely expand the possibilities for personally tailored experiences, allowing future design to seamlessly anticipate and evolve with each individual.
The exhibition is divided between two installations within the same site. The indoor exhibit "BEYOND THE HORIZON" by Hideki Yoshimoto/Tangent expresses a world of next-generation mobility that continues to evolve in limitless ways through software, complemented by the music of Keiichiro Shibuya that further invites visitors into an immersive space.
"8 Minutes 20 Seconds" by Marjan van Aubel will be exhibited outside, expressing the investment she shares with Lexus in pioneering new approaches to design and technology toward a carbon-neutral future.
Both exhibitions incorporate the next-generation Lexus electric vehicle LF-ZC, a concept that represents how the synergy of hardware and software can redefine the automotive experience.
Lexus has been a regular exhibitor at Milan Design Week for almost 20 years, collaborating with many leading designers and artists to create immersive experiences for visitors. The roll call of talent includes such internationally respected names as Philippe Nigro, Sou Fujimoto, Rhizomatiks, Germane Barnes and Suchi Reddy.
About Time…
"Time" will be on public view in the Art Point and Art Garden at Superstudio Pìu in Milan's famous Tortona design district from Tuesday, 16 to Sunday, 21 April 2024.
- Interactive Lexus installation "Time" explores the infinite potential of software-enabled design to tailor experiences to each individual in the moment
- Unveiling of "BEYOND THE HORIZON" by Hideki Yoshimoto of Tangent, complemented by the music of Keiichiro Shibuya
- Evolution of "8 Minutes 20 Seconds" by Marjan van Aubel, first shown at Miami Art & Design Week 2023
