A tea tasting toast to the new Laager Rooibos partnership

A tea tasting toast to the new Laager Rooibos partnership


Long-time Rooibos fan and renowned South African entrepreneur, philanthropist, radio presenter and media personality, Mohale Motaung, was welcomed on board as a brand ambassador for the popular Laager Rooibos on Monday, 9 May.

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In celebration of this new partnership, Mohale was invited to the offices of Joekels – the umbrella company of Laager Rooibos – where he was given an introduction into the art of tea tasting by Jonathan Kelsey, a Master Tea Blender and Joekels co-director.


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Being a passionate Rooibos tea lover, Mohale was fascinated by the ritual of tea tasting, as well as the wealth of information that Jonathan shared on the different varieties of teas and how they are grown and manufactured.


Mohale was a great student, perfecting the ‘slurp’ which draws the liquid to the back of the palate and engages all the senses, allowing the tea taster to get fully acquainted with the tea blend in question.


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About Joekels

Joekels pack, blend and distribute some of South Africa’s most popular household tea and coffee brands including Tetley, Laager, Tea Time, Tea4Kidz, and Society Coffee. Started in 1994 by businessman, Joe Swart and Master Tea Blender, Jonathan Kelsey, Joekels is an award-winning business with both Halaal and Kosher accreditation, as well as the highest global food safety and quality certification, FSSC 22000. The Laager Rooibos brand is accredited by the Heart & Stroke foundation of South Africa. 

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