Krispy Kreme the “ultimate” sweet treat brand and here’s why!

With over 5 years in the business Krispy Kreme Doughnuts remains the ultimate sweet treat brand for South Africans.

Krispy Kreme South Africa Store
Image Supplied by Krispy Kreme South Africa 

 

Having played directly in the ‘sweet treat’ category and having a clear conceptual difference, competitors are seen as few and far between.

Strategic site selection has led to the establishment of 23 stores in prime locations, with a store recently established at Cavendish Square. Krispy Kreme South Africa are keeping pace with their legislated development milestones and have since established production facilities and stores in all three metropolitan areas. Since inception, Krispy Kreme South Africa has created over 600 jobs for our community with 5 state of the art production facilities in Johannesburg, Cape Town and Durban.


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The addition of “Delivered Fresh Daily” prepackaged doughnuts has made Krispy Kreme doughnuts conveniently available at over 300 major retailers across the country, such as Pick ‘n Pay supermarkets & Engen Forecourts.

"What differentiates the brand is strict adherence to the Krispy Kreme way,"

 

the South African business’s managing director Gerry Thomas points out.

"These conceptual differences include the use of specialized ingredients and production methodology, the fact that doughnuts are made fresh daily and delivered to stores throughout the day. The brand is about more than just doughnuts it’s about premium coffee, innovative frozen beverages & most Importantly it’s about an experience that ’touches and enhances lives, through the joy of Krispy Kreme".

 

Thomas continues,

"The franchisor’s dynamic approach to a global brand being able to encompass local nuances means that the South African business has flexibility within a framework to localize innovation and implement conceptual points of difference that enhance the local operation’’.

 

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The end game is to ensure that nothing less than the best is Krispy Kreme quality. Ultimately, the local operation is proudly South African, and its most valuable asset are its 600 employees.

"People development is what is going to sustain the long-term success of the business. The South African business leverages Krispy Kreme global best practice and resources into training and skill development’’,

 

adds Thomas.

The future is bright for Krispy Kreme South Africa with an additional 2 stores planned in the next month in Rustenburg at both Waterfall Mall and Rustenburg Mall respectively.

"With an absolute belief that culture underpins success, Krispy Kreme South Africa set out on a journey 5 years ago to establish the ’most awesome doughnut experience imaginable".

 

We have established an omni channel business that prioritizes people, excellence, innovation & experience that has ultimately translated into ‘sweet returns’.

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