Volkswagen partners with Mastertons for limited-edition coffee blend
As part of their celebrations of 75 years of building Volkswagens in South Africa, Volkswagen Group Africa (VWGA) is partnering with another long-standing brand in Nelson Mandela Bay.
As the oldest coffee roastery in South Africa, producing coffee in Gqeberha since 1924, Mastertons Coffee and Tea Specialists was the perfect partner for Volkswagen’s new project. Mastertons will be producing the People’s Blend, a one-of-a-kind, limited-edition coffee blend in honour of Volkswagen’s heritage in the Bay and the broader South Africa.
The People’s Blend not only honours the People’s Car legacy but also pays homage to millions of South Africans who have been part of Volkswagen’s journey. In line with the brand’s proudly local manufacturing and ambitions on the African continent, the blend will be made using only coffee beans sourced from African countries.
The final blend was selected by a group of coffee-loving Volkswagen employees, who unanimously agreed on the roast that will embody Volkswagen and what it stands for, in coffee form.
“Our very first delivery vehicle was a 1973 VW Kombi, which is still in use today and holds a special place in our hearts, so having the opportunity to collaborate with Volkswagen - a company that has for 75 years made an incredibly positive impact on the people of Nelson Mandela Bay and South Africa - has been an exceptionally rewarding and really quite a fun experience,”
said Ryler Masterton, Managing Director of Mastertons Coffee and Tea Specialists.
*Information provided by the publicist.
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