Willowton Group, one of South Africa’s largest food processors, shares their positive video message and will continue to operate during the 21-day lockdown announced by South African President, Cyril Ramaphosa in order to ensure that everyone has access to essential basic food & goods.
“We stand alongside fellow South Africans on the edge of the unknown. Governments have called for the world to pause but we are only getting started. We are energised and inspired by the words of our President and proudly acknowledge that we each have a crucial role to play. While consumers need to stay at home and take care of their safety, our job is to provide the nation with products that genuinely make a difference, to help keep shelves stocked and to unite families around wholesome values and delicious cooking,”
says an excerpt from the video from the Willowton Group.
“The recently produced video communicates our values and the importance of working together in a positive way for the good of all South Africans. We have received great feedback with all parties appreciating our commitment to helping improve the quality of life of consumers through our supply of the highest quality brands,”
says Zubeir Moosa, Chief Executive Officer of Willowton Group.
Moosa said that Willowton Group was strategically placed to offer a continuous and nationwide supply of products to all their valued customers, including leading chain stores, supermarkets, wholesalers, retailers, independents and other major food manufacturers through its food service division.
Moosa, further thanked Willowton Group’s staff, the company’s retail partners, suppliers and fellow manufacturers and competitors for going all out to keep vital supply chains intact and making sure that South Africans had ongoing access to all foodstuffs, while in doing so, implementing the necessary safety procedures to do so safely.
About Willowton Group
Willowton Group has been in operation since 1970 and has grown to become one of Africa’s leading edible oil processors, as well as one of the leading competitors in the South African FMCG market.
The group operates across South Africa with manufacturing facilities in Pietermaritzburg, Johannesburg and Cape Town. Willowton Group has recently completed expanding its manufacturing operations into Zambia and Zimbabwe, with aspirations to further extend its reach to customers throughout Africa.
A wide range of products encompasses edible oils, rice, sugar, margarines and spreads, beauty, toilet and laundry soaps, candles, baking and industrial fats, often distributed through its subsidiary Willowton Logistics. The Group has recently entered the milling industry with the launch of D’lite Super Maize meal within Southern Africa. Well-known brands include, among others, Sunfoil, Sunshine D, D’lite, Daily, Sona, Eve, Crown, WoodenSpoon, and Allsome rice.
By combining flexibility and vision with a sound business approach, the company is set to strengthen its position in the FMCG market even further, now and into the future.