Suzuki Jimny drives nationwide NSRI Cars4Good 2026 campaign
Suzuki Jimny drives nationwide NSRI Cars4Good 2026 campaign
Photo credits to Ziyaad Plaatjes
Suzuki Auto South Africa has partnered with the National Sea Rescue Institute (NSRI) on Cars4Good 2026, a nationwide fundraising campaign that brings together mobility, awareness and lifesaving action – with the brand’s iconic Suzuki Jimny 5-door at its centre.
Launched after one of the NSRI’s busiest festive seasons on record, the campaign aims to strengthen rescue readiness and help prevent drownings across South Africa. Between 15 December and 15 January, NSRI volunteers rescued 201 people, a 26% increase year on year, while national callouts rose by 32.5%. Most concerning was a 117% surge in “Drowning in Progress” incidents, highlighting the urgent need for sustained funding and public awareness.
As part of Cars4Good 2026, four Suzuki Jimny 5-door GLX manuals, each valued at R465,900, form the headline prizes – with supporters standing a chance to win one of the vehicles simply by buying a ticket.
Chosen for its compact size, proven off-road capability and ability to operate confidently in both urban and remote environments, the plucky Jimny is a natural fit for a campaign rooted in access, preparedness and reliability. Four Jimnys, each wrapped in a different colour to tell a distinct NSRI story, are now travelling the country, turning everyday sightings into conversations about water safety and rescue.
Each colour-coded Jimny reflects a key pillar of the NSRI’s work. The blue off-roader represents its specialised whale disentanglement efforts, which rescued 70 animals in 2025, while the red Jimny highlights core rescue operations that resulted in 1,548 people being saved across 1,069 missions last year. The yellow Jimny recognises NSRI lifeguards stationed at 55 beaches nationwide, and the pink Jimny underscores the impact of the Pink Rescue Buoy project, which has helped save more than 240 lives since 2017.
“These Jimnys are fun, eye-catching, and different – just like the NSRI’s approach to turning everyday South Africans into life-savers,”
says Dirk Coetzee, NSRI Business Development Manager.
“Suzuki doesn’t partner lightly, and neither do we. This collaboration is about real impact, built on trust and shared purpose.”
Each vehicle is fitted with a QR code linking directly to the campaign, making it easy for the public to get involved whether the Jimny is spotted at a shopping centre, roadside or beach parking area.
Tickets for Cars4Good 2026 cost R695 and include entry into four prize draws throughout the year. With only 45,000 tickets available nationwide, proceeds go directly towards supporting the NSRI’s core operations.
*Information provided by the publicist.
If your brand or PR Agency sends out multiple advertorials (Media/ Press Releases) in a month, and would like all the advertorials to be Fully featured at an Extremely Reasonable price,
AND/OR to Advertise your brand, email howzit@iloveza.com
