It is party time at Chery South Africa and everyone is invited.
The Chinese manufacturer of luxury SUVs has launched a three-month birthday celebration campaign that will involve every one of its 60 dealers and every South African that have imagined themselves behind the wheel of a Chery.
The campaign was launched on Thursday 19 September in preparation for Chery’s first birthday in November. It will run for three months and will include a massive prize for one lucky Chery test driver.
“It is hard to believe that Chery only turns one year old in November. From humble beginnings last year, the brand has grown beyond everyone’s expectations and become a top 10 passenger vehicle brand in eight months."
“In true Chery style, we want to celebrate this by involving all our dealers, our customers and everyone that want to test drive a Chery. And of course, the birthday gift will be for a customer or potential customer!”
says Tony Liu, Executive Deputy General Manager of Chery South Africa.
The campaign is simple and fun.
Anyone interested in getting behind the wheel of a Chery Tiggo Pro are invited to visit their nearest Chery dealership.
Here, a sales representative will be more than willing to take them on the road in the Chery of their choice and show them all the features that have made the entire range so sought after.
After the test drive, the person will be invited to take a selfie at the car and upload it on a dedicated page on the Chery South Africa website.
Chery will share and celebrate each selfie on its social pages from September to November and then, at the end of the three-month campaign, pick a random person to win an all-expenses paid trip to a luxury hotel in the heart of the bushveld.
“Every campaign that Chery has launched in the last nine months have been focussed on recognising and rewarding customers. This campaign will be no exception and will count among our richest rewards to date,”
says Bianca an Staden, National Marketing and Brand Manager of Chery South Africa.
The prize includes an all-expenses trip to the Kruger National Park in a Chery Tiggo Pro to stay at the posh Kruger Shelati, the converted five-star train hotel on the bridge in the Kruger. The stay includes two nights for two people, all drinks meals and even a spa and several game drives. Chery will add fuel to the value of R5 000 to boot!
“The prize is valued at R45 000 and it is available to anyone who tests a Chery and uploads their selfie onto our website. We will celebrate each upload and every entry will qualify for a place in the lucky draw,”
says Van Staden.
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