Datsun putting South Africans on the road, one driver at a time

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Datsun is working to put more South Africans behind the wheels of cars.

Mpumi Nkosi with a Datsun GO
Image Supplied by Datsun South Africa

With the new Datsun GO, owning a new car has never been so affordable – it can literally take you giving up a few of your creature comforts such as your daily dose of cappuccinos or your weekly visit to Sorbet. But fact is, the cost of a new ride is not the only obstacle standing between South Africans and their mobility.

In 2017, less than 35 percent of the population older than 20-years-old had a driver’s license.

“Getting your driver's license is an important stepping stone to securing your independence and we at Datsun couldn’t be more excited about our latest campaign, which sees us partnering up with two young professionals and supporting them on this exciting journey,”

says head of Datsun South Africa, Hideyuki Kuwayama.

Last year, Datsun introduced South Africa to Mpumi Nkosi at the launch of its all-new Datsun GO.

Like millions of young professionals around the country, Mpumi relies on public transport to get around.

She uses taxis and e-hailing services to commute between Soweto, where she lives, Sandton, where she works, and – until recently – the Tshwane University of Technology, where she completed her BTech in Journalism. Her friend Phindile Xaba, follows a similar route and combines her work in Johannesburg with part-time studies in education at the University of South Africa in Pretoria.

Besides the fact that it’s certainly not the most convenient way of doing things, she finds herself spending hours of her day in transit. Mpumi had always felt that the cost of buying a car of her own was simply out of reach for her.

In participating in the Datsun GO launch, Mpumi calculated that for just R500 more than what she was spending on public transport every month; she could be paying off a new Datsun GO.

With Mpumi’s support and to compare how her life may change with the purchase of a Datsun GO, she challenged a convoy of journalists in a race from Maponya Mall, in Soweto, to Pretoria. The catch? While the journalists were travelling by car, Mpumi had to use public transport. As we predicted, the journalists were able to reach their destination much quicker than Mpumi was.

“Now, we’re helping Mpumi tackle the final hurdle standing between her and the open road,”

says Kuwayama,

“We’re getting her licensed and we’re inviting South Africans from around the country along for the ride via her social media pages; to join Mpumi and Phindile as they prepare for and take first her learner’s license test and then, her driver’s license test”.

You can follow Mpumi on Facebook (Nompumelelo Success Nkosi), Instagram (success_nkosi) and Twitter (success_mcking), to offer her your support, to ask her any questions you might have about the process or simply to keep up to date with all of the progress she’s making.

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