Hilux posts close to 4000 sales in March


Toyota South Africa Motors (TSAM) registered a total of 10 797 vehicles sold in the month of March 2021.

Toyota Hilux Raider
Image Supplied by Toyota South Africa Motors


Last month’s aggregate total is 2 082 units up from the 8 715 vehicles sold by TSAM in the corresponding month last year. The TSAM total also accounted for a 24.2% market share out of industry total of 44 217 units sold. The split for Toyota was as follows: 5 783 were Light Commercial Vehicles (LCV), 4 726 were passenger vehicles, 155 were MCV, with HCV and Extra Heavy Commercial Vehicles segments recording 98 and 35 units respectively.

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According to the National Association of Automobile Manufacturers of South Africa (NAAMSA):

“Aggregate domestic sales in March 2021, at 44 217 units, reflected a substantial increase of 10 671 units, or 31,8%, from the 33 546 vehicles sold in March last year. Export sales also recorded a huge increase in March 2021 and at 40 026 units reflected a gain of 11 137 units, or 38,6%, compared to the 28 889 vehicles exported in March 2020.”


South African favourites and all-time segment leaders – Hilux as well as Hiace – recorded class-leading sales of 3 941 and 1 348 units apiece in the LCV segment. Notable performances in the passenger segment included debutant Urban Cruiser with close to 1 000 units (977), Fortuner (966), Starlet (721), Corolla Quest (582) and Agya (531).

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TSAM’s truck division Hino sold a total of 262 vehicles. The Hino 300-Series had a strong sales month with 129 units (19% share of the MCV segment) while the Hino 500-Series recorded 98 new truck sales (19% share of the HCV segment). Toyota’s niche luxury brand Lexus had an admirable run with NX (14), ES (11) LX (9) and UX (9).

TSAM would like to thank its customers for the 116 241 Toyota, Hino and Lexus models that were serviced at our dealer service centres last month. TSAM is also proud that it supplied no less than 1,5 million part pieces to our domestic dealer, while a further 335 000 pieces were shipped outside of the country.

According to Senior Vice President of Sales and Marketing at TSAM, Leon Theron:

“We are grateful to our dealers, customers and the entire Toyota workforce for positive and encouraging results from last month. We do however remain cautiously optimistic as to what April may offer the industry, as it a holiday month. As TSAM, we continue trusting in our diverse product line-up as well as the incredibly strong dealer network that has always been the cornerstone of our business.”


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