New Ford video game demonstrates high-resolution headlights

Scan_Pay_Advertise_iloveza.com_2022
Ford is trialling new technology that uses vehicle headlights to project directions, speed limits and more

 

Image Supplied by Ford Southern Africa 

Ford engineers are trialling new technology that uses a vehicle’s headlights to project directions, speed limits or weather information onto the road. This way, the driver’s gaze can remain fixed on the way ahead. 1

To show the potential of our high-resolution headlights, they’ve also developed a new video game 2 – called Ford Oval Uncover – designed to be played by projecting onto a wall.       

In the game, a target moves across the projected screen. The player uses buttons on the steering wheel to move the target into position and fires at the screen. Each of the hits reveals a section of the Ford oval logo underneath. The more accurate the hits, the more the oval is revealed and the more points the player scores.

The inspiration for game-projecting headlights came when one of our engineers was behind a commercial vehicle in traffic, with the flat rear end presenting itself as an ideal screen to beam a video game onto.

Projecting information onto the road using high-resolution headlights could not only benefit drivers but other road users too. For example, a crosswalk could be projected onto the road, both for the view of the driver and the pedestrian, in situations where the existing road markings are faded or unclear. Other possibilities include showing a path for the driver to follow to ensure cyclists are passed at a safe distance.

Endeavouring to make night-driving more comfortable is part of our commitment to developing technologies that serve and inspire the way people live and work, to make life easier, now and in the future.

iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail howzit@iloveza.com to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
 
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind

iloveza.com Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award
 

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award


Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone


Trending Posts