Hassen joins FCA amidst a big re-structure to improve business efficiencies and processes in order to ultimately improve the customer experience.
No stranger to the FCA family, Hassen returns to South Africa after spending just over a decade in Oman and the UAE launching many of the FCA brands and developing the network with the General Distributors. His experience there extended across Sales, Product, Marketing, Logistics and Aftersales - knowledge that will be invaluable in improving these areas of FCA in South Africa.
"FCA has an amazing portfolio of brands that provide a product for every customer profile. I'm equally excited to be back in South Africa as I am in making a positive and immediate difference to these exciting brands. I will be working closely with our current and future network partners to ensure that we re-affirm our presence and commitment to the market, offering global award winning products with aggressive consumer offerings within a customer centric best in class network,"
Hassen will take responsibility for the full sales function, including new, pre-owned, fleet, sales planning and logistics, as well as network development and training.
"We are excited to have Ismaeel on board and believe that he will bring a wealth of experience, passion and energy to the role,"
says Graham Eagle, CEO of FCA South Africa.
"We are committed to South Africa and improving the customer experience across our brands and Ismaeel will have a big impact on this target as a passionate FCA ambassador."
Hassen holds an MBA from the University of Wolverhampton in the United Kingdom.
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