Toyota South Africa Motors (TSAM), in collaboration with SuperSport, have released an inspiring video that celebrates South Africans and their support of our national rugby team, the Springboks.
Image supplied by Toyota South Africa Motors
“When legends come together, magic happens.”
This message is conveyed on screen, which alludes to the melting pot that is South African sport.
“As the official vehicle partner of the Springboks, as well as being one of South Africa’s most loved car brands, we wanted to celebrate the diversity and camaraderie that stems from rugby”,
says Leon Theron, Senior Vice President of Sales & Marketing at TSAM.
“When the Springboks take to the field, donning green and gold, they become greater than the sum of their parts and the same can be said of fans uniting in support of the Bokke - it’s always magical!”,
The creative team from Studio One, TSAM’s partner agency, took to the streets at the recent South Africa vs Argentina match held at Ellis Park to capture fan cheers ahead of the match.
The soundtrack “What He Means”, performed by Just Jinger frontman Ard Matthews, accompanies this uplifting video. As a renowned local song, the lyrics tugs on fans’ heartstrings and emphasises how meaningful it can be when we all come together.
“This campaign was created to cheer for the people who cheer for the Springboks. We support the Springboks, but also support the people who support the Springboks, and this video demonstrates our unity in cheering on the Bokke as they head to France to defend their world title,”
said Matthew Shafto, creative group head of Studio One, TSAM’s advertising agency.
Let’s go Bokke and let’s go Bok supporters. We’re in this together.
You can watch the advert:
Creative Agency: Studio One - Publicis Groupe
Toyota Account Lead: Bronwyn Joubert
Executive Creative Director: Rohan Reddy
Creative Group Head: Matthew Shafto
Business Unit Director: Wendy Lundie
Senior Manager of Advertising Toyota South Africa Motors: Tasneem Lorgat
Brand Manager Toyota South Africa Motors: Buyisiwe Khanyile
Art Director: Paddy Pearson
Copywriter: Matthew Shafto
KAM: Zhandré Naidoo