A new Changan Nameplate, Introduced with Intent

Scan_Pay_Advertise_iloveza.com_2022

 

A new Changan Nameplate, Introduced with Intent

 

The South African mid-size SUV segment has become one of the most competitive in the market; but also one of the most predictable. The arrival of the Changan UNI-S signals a massive, deliberate shift away from convention.

That shift was brought to life through a multi-day national launch event held at the Radisson Blu at OR Tambo International Airport, in Kempton Park, where Changan officially introduced the UNI-S to dealers and media from across the country.

The rollout began with a dealer launch on 30 March, welcoming 50 guests, including dealers representing the expanding national network. This was followed by two dedicated media launch days on 31 March and 1 April, each hosting 30 industry professionals and experts, ensuring an immersive and focused product experience.

Designed for drivers who expect more from their vehicle and their wallet, the UNI-S introduces a new standard of what a modern SUV can deliver. It is not simply another entrant - it is a product engineered to challenge assumptions around design, technology and overall value.

Advertisement for After Fajr Grind Academy's concessions facilitation services with a blue background and text.

A Launch Experience That Reflected the UNI-S

The launch experience was structured to mirror the UNI-S itself: progressive, considered and confidence-driven.

Guests were introduced to the vehicle through a full product reveal and brand presentation, covering Changan’s global heritage, vast engineering capabilities and strategic vision for South Africa. The event also marked the debut of the Changan brand TVC, reinforcing the brand’s “Driven to Evolve” positioning.

The experience then extended beyond the showroom floor. The following day, guests participated in a ride-and-drive route to the Hartbeespoort Dam, allowing them to experience the UNI-S in real-world conditions. From urban roads to open stretches, the drive showcased the vehicle’s balance of comfort, control and impressive technology.

Progressive Design That Commands Attention

The UNI-S makes an immediate impression through a design language that is both progressive and purposeful. Sculpted bodywork, strong character lines and a confident stance create a vehicle that stands apart in everyday traffic.

Premium exterior features such as 19-inch alloy wheels, LED headlamps with daytime running lights, smart high beam functionality and an electric panoramic sunroof reinforce its presence. Functional additions like rain-sensing wipers, reverse-tilt electric folding mirrors and an electric tailgate further enhance convenience without compromising style.

Engineered for Real-World Performance

At the core of the UNI-S is Changan’s award winning “Blue Whale” 1.5-litre turbocharged engine, delivering 138kW of power and 300Nm of torque. Paired with a responsive 7-speed DCT transmission, the result is a drive that balances efficiency with confident performance.

Advanced chassis engineering, including a multi-link independent rear suspension, ensures stability and comfort across varying road conditions - a quality clearly demonstrated during the Hartbeespoort drive experience.

Advanced Technology as Standard, Not Optional

Where the UNI-S truly differentiates itself is in the depth of technology available across the range. Inside the cabin, a 12.8-inch human-machine interaction display works alongside a 10.25-inch full LCD instrument cluster to create a fully immersive digital driving environment. Features such as Apple CarPlay, Android Auto, AI-Elf voice control functionality and a Bluetooth mobile phone key system ensure seamless connectivity.

Beyond convenience, the UNI-S offers a fully comprehensive suite of advanced driver assistance systems (ADAS), including adaptive cruise control, automatic emergency braking, lane keeping assist and blind spot detection – features unexpected in the category.

Built for South African Roads and Drivers

From ride comfort to interior practicality, every element has been considered to suit the demands of daily commuting, family travel and long-distance driving.

Features such as heated and ventilated seats, electric seat adjustment and rear air vents contribute to a driving experience that is both comfortable and functional.

A Brand on the Rise

According to Marinus Venter, General Manager of Jameel Motors South Africa, the UNI-S represents an important milestone for the Changan brand locally. “The UNI-S is a clear statement of intent for Changan in South Africa. It reflects the level of engineering, technology and design that the brand is capable of delivering - and importantly, it does so in a way that directly meets the needs of local drivers,” he says.

Confidence That Goes Beyond the Drive

Supporting the UNI-S range is Changan Journey - a comprehensive after-sales programme designed to provide long-term peace of mind. The range is backed by a 5-year / 150,000km warranty, 5-year / 90,000km service plan, and 24-hour roadside assistance for 5 Years / 150 000 km, supported by a national dealer network, trained technicians and genuine parts availability.

Shifting Category Expectations

The Changan UNI-S Range consists of three models:

UNI-S CS from R389 900, UNI-S CL from R429 900 and UNI-S CE from R469 000. Vehicles are available in Black, Putty Grey, Shadow Grey, Fluorite Grey and Moon White.

With the successful national launch now complete, Changan is not simply entering the mid-size SUV segment - it is making a confident statement within it, that cannot be ignored.

From design and performance to technology and ownership support, the UNI-S represents a step forward for both the brand and the category. For South African drivers who are Driven To Evolve, the UNI-S is built to meet them where they are now - and take them further.

DISCLAIMER: FEATURES AND SPECIFICATIONS LISTED, ARE MODEL DEPENDENT.
PROMOTIONAL INFORMATION IS BASED ON CHANGAN UNI-S CE GRADE.

*Information provided by the publicist. 

If your brand or PR Agency sends out multiple advertorials (Media/ Press Releases) in a month, and would like all the advertorials to be featured at an Extremely Reasonable price,   

AND/OR to Advertise your brand,  email howzit@iloveza.com

 

 

iloveza.com is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

E-mail howzit@iloveza.com to take your brand/business to the next level

Like What You've Read ? Be an Anonymous Angel 
CLICK HERE for the latest Tech News
CLICK HERE for the latest News & Trends
Follow @letstorqueza
 
Keep up to date with all that is happening in South Africa
Subscribe to our Newsletter

Follow @ilovezacom on
 #iloveza❤️🇿🇦 #AfterFajrGrind

iloveza.com Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award
 

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award


Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone


Trending Posts