After three-year hiatus, South African artist Thabsie returns with Dubai Tourism deal


Bathabise Biyela better known as Thabsie described her partnership with Dubai Tourism as a step in the right direction especially after her three year break from music due to Covid-19. 


The star entered the music industry as a R&B vocalist and is popularly known for hit singles, African Queen, and Ngiyaz’fela Ngawe. 

In the latter, she featured in the song belonging to multi-award-winning rapper Kwesta.  This song was one of her gateways into the spotlight. Thabsie has also been a backup vocalist for a number of artists such as Cassper Nyovest, Donald, Black Motion, Khuli Chana, and Proverb. 

"Covid-19 was my saving grace to take a break. For most of 2020 South Africa was in lockdown. This meant no gigs so I thought to myself how else can I still be creative while being in my home. Content creation was a very nice departure for me and also it worked for the times. It was lockdown, I couldn't perform as much, making music was a bit harder, festivals were closed so the music kind of had to take a back seat, "

said Thabsie.  

With just over a million followers on Instagram, this new creative avenue for the singer has become a successful brand extension. She also says because she's a multifaceted creative, creating content on social media allows her to not limit her creative abilities at a time when it was challenging to do so  

The star lives by the saying " to make the world smaller, start travelling." And having recently partnered with Dubai tourism as an ambassador she felt inspired because of how similar Dubai and SA are when weighing them on the same scale. 

"In SA we love shiny things and feeling good, Dubai is that place. Without faulting Dubai for the stigma it has gained in SA this place is inspirational, aspirational and gives many opportunities. South Africans love to laugh and share our vibrant energy. Our music brings so much joy and it has become far reaching across the world, especially in Dubai. To me, this country has opened my eyes to how big and amazing the world can be,"

said Thabsie.  

Kenya's most loved couple Bahati and Diana Marua have also partnered with Dubai Tourism. The couple is part of an upcoming campaign that shows you the A to Z of Dubai, and all the amazing sights and sounds that Kenyans and Africans can enjoy in Dubai. 

“Thank you, Dubai Tourism, for trusting the Bahati’s with the ambassadorial job. I cannot wait for the world to see the magic we have created - the best advert so far,”

Bahati posted on his Instagram.  

The Bahati’s join a coveted list of global celebrities that have shot adverts for Dubai including Indian actor Shah Rukh Khan, Hollywood superstar Martin Lawrence, Nollywood stars Chioma Akpotha, Uche Jumbo, Omoni Oboli and Ufuoma MC Dermott. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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 #iloveza❤️🇿🇦 #AfterFajrGrind Accolades:

2021 Winner of Brand South Africa's Nation Pride Play Your Part Award

2018 Winner of Tech Savvy Boss Award at the Roshgold Young Business Achiever Award

Nabihah Plaatjes Accolades:

2023 CEO of the Independent Media Association of South Africa (IMASA)

2018 Contributing Author to SAFFRON: A Collection of Personal Narratives

2017 Recipient of Owami Women & Brand South Africa's Play Your Part Award

Ziyaad Plaatjes Accolades:

2021 Mail & Guardian Top 200 Young South Africans: Arts, Entertainment, Film & Media 

2020 Contributing Author to There's a Story in Everyone

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