An Automotive Marketplace data points to used car sales growth in October, with affordable hatchbacks leading the field
Sales numbers are up, but there is a clear shift towards budget-friendly vehicles.
October marked significant growth in the used car market, with the latest data from an automotive marketplace, showing a surge in sales. A total of 34,968 units were sold, reflecting a 22.2% month-on-month increase from September.
While the vehicles occupying the top 10 spots remain unchanged, every used car and bakkie on the list enjoyed increased sales in October. The combined value of used cars sold totalled R14.09 billion, 21.59% higher than last month’s figure of R11.59 billion.
The established brands remain at the top. Toyota remains the most popular, with 5,847 used cars sold, while Volkswagen and Ford followed at 5,237 and 3,660 units, respectively. The Japanese automaker experienced an 18% month-on-month (MoM) growth, while Volkswagen saw a notable increase of 27% during the same period. Ford also enjoyed a 24% MoM increase.
The Swift, Suzuki’s popular compact hatchback, has seen impressive growth, with a 41.1% year-on-year increase. The Volkswagen Polo Vivo saw an even more significant uptick in sales, with used car sales rising by 43.5% compared to the same period last year. However, the Toyota Starlet has seen the most significant year-on-year increase, at 48.4%.
For October 2024, the Ford Ranger is the most sold model, with 2,081 used examples sold last month. The Volkswagen Polo followed in second place at 1,679 units, while the Toyota Hilux followed the hatchback closely at 1,664 units. All three models have enjoyed year-on-year sales growth, with the Polo enjoying the biggest growth, at 17.5%. While all vehicles on the top 10 list saw increased sales compared to September 2024, year-on-year sales for the BMW 3 Series, Mercedes-Benz C-Class, and Toyota Fortuner have declined. This supports the theory that consumers are turning away from more premium offerings, with used C-Class sales falling by -16.5% over the same period last year.
On a variant level, the Polo Vivo 1.4 was the most popular used car in October 2024, with 1,142 examples sold during this period. The more expensive Polo 1.0 TSI followed in second place with 1,075 models sold, while the Toyota Hilux 2.8 GD-6 occupied the third spot, with 711 examples sold. Finally, the average price of used cars sold in October 2024 was R403,049.
Top 10 Sold Models in October 2024
|
Ranked by most sold |
Model |
Sold Count |
Price (R) Average |
Mileage (km) Average |
Registration Age Average |
|
1 |
Ford Ranger |
2,081 |
R462,930 |
82,355 km |
4 years-old |
|
2 |
Volkswagen Polo |
1,679 |
R257,205 |
68,117 km |
5 years-old |
|
3 |
Toyota Hilux |
1,664 |
R447,965 |
102,023 km |
5 years-old |
|
4 |
Volkswagen Polo Vivo |
1,402 |
R187,919 |
56,395 km |
4 years-old |
|
5 |
Toyota Fortuner |
737 |
R455,722 |
110,619 km |
6 years-old |
|
6 |
Suzuki Swift |
635 |
R187,633 |
35,549 km |
2 years-old |
|
7 |
Nissan NP200 |
608 |
R167,524 |
72,996 km |
4 years-old |
|
8 |
Mercedes-Benz C-Class |
563 |
R400,002 |
92,860 km |
8 years-old |
|
9 |
BMW 3 Series |
561 |
R366,545 |
107,458 km |
8 years-old |
|
10 |
Toyota Starlet |
521 |
R229,797 |
30,302 km |
2 years-old |
Source: AutoTrader Used Car Sales Data: 1 - 31 October 2024
