Avenue 2A – Redefining Luxury Retail at Hyde Park Corner
Avenue 2A – Redefining Luxury Retail at Hyde Park Corner
The Apsley Group has opened its latest store, Avenue 2A, at Hyde Park Corner, bringing a fresh and elegant approach to luxury shopping. This new concept store marks the fourth addition to Apsley’s portfolio and reimagines the shopping experience for South Africa’s discerning clientele.
Avenue 2A features a curated selection of high-end fashion, accessories, and homeware from world-renowned brands, exclusively stocking Loewe, Alaia, Bottega Veneta, Chloe, Givenchy, Dior Men, Pucci and Brunello Cuccinelli. The store also introduces the exclusive Assouline collection, offering luxury books that add sophistication to any home.
Avenue 2A offers more than just fashion. Shoppers can unwind in the store’s delightful coffee shop, which serves artisanal coffees and pastries from renowned patisserie Jared Melamed of La Tarte. Whether stopping by for a coffee or taking a break while shopping, this café creates a refined yet relaxed atmosphere, perfect for a moment of indulgence.
Alongside its premier fashion labels, Avenue 2A also appeals to younger shoppers with a range of lifestyle brands like Mas Du Roseau. These options bring a touch of luxury to everyday living, making high-end style more accessible.
