Barbie Introduces Lenny Kravitz Doll to Signature Kenbassadors Collection
In continued celebration of Ken's 65th anniversary in 2026, the Barbie brand is excited to recognize Lenny Kravitz as the latest honouree in the Barbie Signature Kenbassadors Collection, celebrating his “Blue Electric Light Tour” and legacy as an award-winning singer, songwriter, musician, record producer, actor and designer.
In 2025, for the first time ever, Barbie introduced the Barbie Signature Kenbassadors Collection, a series dedicated to recognising men who have made an impact on culture, with the launch of the Barbie Signature LeBron James Kenbassadors Doll.
Now, this year and beyond, the Barbie brand is excited to introduce more Kenbassadors, starting with Lenny Kravitz, in continued celebration of figures like Ken who have an outsized impact on culture. As a talented, multi-hyphenate artist, Lenny Kravitz has sold over 50 million records worldwide, broken industry records and achieved acclaim for his enduring contributions and influence in music.
“Barbie is an institution and as a kid growing up, I could not have imagined this. To be chosen by Mattel as a Kenbassador, only the second one in history, is an honour and absolutely surreal,” says Award-Winning Singer, Songwriter, Musician, Record Producer, Actor and Designer, Lenny Kravitz.
Having first debuted in 1961, Ken has always been a fan-favourite in the Barbie universe. Today, Ken has propelled to new heights, with longtime and new fans alike wanting to know more about who Ken is.
Throughout 2026, Ken has been embarking on new adventures, from appearances on “Hot Ones” with Sean Evans to teaming up with Steve Aoki to create the Ken x Dim Mak collection and even appearing in Expedia’s Super Bowl LX spot as a Brand Ambassador.
“As we continue to celebrate Ken's 65th anniversary this year, we are incredibly excited to recognise Lenny Kravitz as the second honouree in our Barbie Signature Kenbassadors Collection. From his genre-defying music to his fearless approach to personal style, Lenny uses his platform to champion individuality while empowering others to do the same. We're proud to honour his lasting influence on style and culture through this doll, giving fans a new way to celebrate an artist whose authenticity continues to inspire generations.”- Nathan Baynard, Vice President and Head of Barbie, Mattel
The Barbie Signature Kenbassadors Lenny Kravitz Collectible Doll draws inspiration from his iconic onstage look, with a bronze-coloured mesh cowl-neck tank and boot-leg denim jeans paired with a studded belt, boots, sunglasses and his trademark locs.
Barbie Signature Kenbassadors Lenny Kravitz Collectible Doll will be available for sale online only at major retailers and Mattel Creations for an RSP of $70 starting September 17th.
ABOUT MATTEL, INC.
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
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