Biene appointed as the Head of the Volkswagen brand


Martina Biene is the new Head of the Volkswagen Brand in South Africa, effective 1 October 2018.

Martina Biene - Head of the Volkswagen Brand
Image Supplied by Volkswagen of South Africa

Martina Biene, who was previously the Head of Product Marketing for the Volkswagen brand in Wolfsburg, will be responsible for the Volkswagen brand in the South African market.

Martina has 16 years of experience in the Volkswagen Group, having worked in Product Planning and Product Marketing for Luxury Vehicles and the Volkswagen Brand, both in Germany, Belgium and Luxemburg.

Biene replaces Carla Wentzel who has been appointed as the Group Managing Director of Volkswagen Group Ireland, which represents the Volkswagen, Audi, SEAT, Skoda and Volkswagen Commercial brands in the Irish market.

Prior to leading the Volkswagen Brand, Carla Wentzel was in a Group role that included accountability for Planning and Logistics, IT, Marketing Research, Dealer Training and Customer Centricity Programme.

"We wish Carla Wentzel and Martina Biene every success in their new roles and are confident that their energy, passion and commitment to the automotive market will benefit their new teams respectively,“

said Thomas Schaefer, Chairman and Managing Director: Volkswagen Group South Africa. is an award-winning Digital Media, Marketing, and Advertising Company est. 2015, is a Member of the Independent Media Association of South Africa (IMASA), and Brand South Africa's Play Your Part Ambassadors, with a global reach of over 10 million

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