With a selection of whole bean coffee available at all stores as well as Espresso Capsules, customers can now also enjoy Starbucks VIA Ready Brew.
Photo Credits Ziyaad Plaatjes
Starbucks VIA is 100 percent natural roasted Arabica Coffee in an instant form that is rich and full bodied just like a fresh-brewed cup of Starbucks coffee. Starbucks VIA is made with a proprietary, U.S. patent-pending microgrind technology to preserve the coffee's taste, quality, and freshness.
Starbucks took 20 years to create a ready brew coffee that delivers Starbucks coffee quality in an instant.
VIA is targeted at coffee lovers who want convenience but find conventional instant coffee falls short on flavour.
Starbucks Coffee at home range:
The Traditionalist: Whole bean coffee
Starbucks best-selling whole bean and ground coffees are perfect for the person who prefers to brew coffee at home. The traditionalist would enjoy the Starbucks House Blend and Veranda Blend. Whole bean coffee retails at R139 per bag.
The Party Planner
Starbucks Espresso Capsule packs are ideal when entertaining guests whose coffee preferences vary, or when serving coffee pairings with a variety of dishes. Retails at R95 for a pack of capsules.
The Busy Bee
For the busy bee who does everything "in an instant", Starbucks VIA Ready Brew is their coffee solution. Made with 100 percent Arabica beans, and offering a full-bodied, flavourful cup in an instant - just tear open the packet, add water, stir, and enjoy. Retails at R75 for a 12 pack.