Chery pours on the love with MyCheryCares


If the best warranty in the business, great specifications and world-class service is not enough, Chery South Africa has added a whole new level of customer convenience with MyCheryCare.


MyCheryCares is a unique innovation from Chery that combines a host of free service, chauffeur, maintenance and convenience features with every new Chery purchased. What’s more, these features are included for the first two years of ownership at no extra cost and can be extended to five years at a nominal fee.

“Everything we do at Chery has our customers at heart. From our 1-million-kilometre warranty to our strict dealer selection criteria that ensures only the best possible customer service, we want to make a Chery customer’s ownership experience as fuss free as possible.

“With MyCheryCares, we have identified all the small inconveniences that come with vehicle ownership and made them disappear, all without charging customers more,” says Tony Liu, Executive Deputy General Manager of Chery South Africa.

Liu explains that MyCheryCares groups a number of unique vehicle insurance and convenience products under one banner.

The first group of products are called MySurfacePlan. This range of products includes scratch repairs, tar removal, headlamp renewal and mag wheel repair, to name but a few.

MySurfacePlan allows a Chery owner to fix small dents and scratches, including damage to alloy wheels and even windscreen chips and cracks at no cost. This product range even includes an annual free wheel alignment service and even a comprehensive Scotch Guard treatment for leather or fabric upholstery.

The range of MySurfacePlan features further include several other benefits not normally available on new vehicles, including odour removal (like pet, tobacco or mouldy smells) and a special annual air conditioning treatment that removes any possible bacteria or fungi in the air flow system.

“While many of the features may seem unnecessary on a new vehicle, it could completely transform an owner’s experience after one or two years behind the wheel of their Chery or help them spruce their Chery up when they decide to trade it on a new model or sell it,” says Liu.

Also included in the sale of every new Chery, is a range of convenient transport services grouped under MyTaxi, MyDriveHome and MyCourteseyCar.

Included in this range of products are a host of features such as a free taxi service for times when a customer finds themselves without their beloved Chery and a free rental vehicle when an owner’s Chery is in for repairs or longer services.

To add to these benefits, Chery has even included a free take-me-home service under MyDriveHome. This service is ideal for those occasions when an owner returns from a restaurant or work event and are concerned that they might have exceed the legal alcohol consumption limit.

With MyDriveHome, Chery’s call centre will dispatch two drivers, with one driving the owner’s vehicle home. Using this service, the owner arrives home with their vehicle, but without any risk.

“To offer this comprehensive range of services, we have partnered with industry leading service providers and trained a dedicated group of call centre staff. The staff members are on hand 24/7 and customers can book any of the MyCheryCares services by making a simple call or choosing the relevant option on the Chery App,” says Liu.

Liu explains that the MyCheryCares product range is governed, like any insurance or service product, by a range of conditions. For instance, services such as the free wheel alignment, odour care and leather treatment are available for free once every 12 months, while others are conditional on the state of the repair required.

“While there are rules and regulations that apply to the MyCheryCares products, they are simple and easy to understand and offer significant protection and peace of mind at no extra cost.

“We invite our Chery family, and any vehicle owner who is interested in the Chery range, to visit their nearest Chery dealer to learn more and test drive their favourite model,” says Liu.

Customers who already own a Chery can add the MyCheryCares package at a discount of 15% to the market related cost, and all customers who purchase a vehicle from 1 February will receive the package at no cost for 2 years. is an award-winning Digital Media, Marketing, and Advertising Company (with Influence) est. 2015, with a global reach of over 1 million

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