Chery is gearing up to dazzle visitors, both in-person and online, at the much-belated Shanghai Auto Show.
Scheduled for 18 to 27 April in Shanghai, the Shanghai International Automobile Industry Exhibition is considered one of the most important auto shows in the world. The show returns to the international calendar after missing 2022 owing to global travel restrictions.
“For Chery, the largest vehicle exporter in China, this is an opportunity to host media, dealers and guests on home soil. We want to show the visitors, and the world, the true extent of our innovation, our design capability, and our reach across the globe,” says Tony Liu, Executive Deputy General Manager of Chery Group South Africa.
To steal the hearts and minds of guests with its cutting-edge technology, Chery has designed a massive multi-dimensional stand that showcases its range of vehicles, both international and China-only models, and which will exhibit its powertrain, interface and artificial intelligence technologies on display and in virtual reality.
The stand features a head-spinning interactive zone with information in several languages.
As a treat to visitors, and to show its global reach, Chery has also designed a World Map of Coffee Flavours. This interactive display has coffee beans from many of the places where Chery is loved, like Africa and South America. These beans will be prepared into espresso drinks by master baristas who are on standby throughout the duration of the show.
On the business end of the show, Chery will host its 2023 Global Dealer Conference in Shanghai, with visitors from over 80 countries and regions present. Ditto members of the media, who will be travelling from across the globe to attend a special conference, where Chery will gain insights from the media on what they like, dislike and would like to see in future Chery Group products.
Chery has achieved growth of 52.7% in March, maintaining its monthly sales average of 100,000 new energy vehicles. It has reached or beaten this target for the past 10 consecutive months.