Childline in association with recording artist, Armand Joubert, Talent-Etc Artist Management, Follicle Hair Atelier, Fire Cherry Creative Branding and Photo Elements launches their new Tears in a Bottle’campaign on 6 September 2016 in line with Spring.

Tears in a Bottle, produced and performed by Armand Joubert, also features Talent-Etc children division’s Tylo Venter in the campaign song to create awareness against child abuse.

The main focus during this Spring campaign is for children to break the silence and focus on their beauty regardless of their circumstances. Music is a powerful medium and we firmly believe that to get a message across to other children we focus on the marketing term “kids listen to kids”. 

“In the busy-ness of today, where people start to live passed each other, husbands and wives do not spend quality time anymore, parents don’t have time for their children...”

says Armand.

He continues;

“With that in mind and the hurt that children experience today because of absent parents, I was inspired to write this song. With Tears in a Bottle I wanted to reach out to children, parents and families, realising that they are not the victims. No matter what happened to you as child, you can do and become anything you want. Only YOU determine where you want to be in life. You are brave and destined for greatness and forgiveness will set you free."

There is hope and every child deserves a happy home;

“It is an honour to be working with Childline during this campaign, a campaign that will change lives” says Jennis Williamson, managing director of Talent-Etc Artist Management.

View the official TEARS IN A BOTTLE music video

Childline is an effective non-profit organization that works collectively to protect children from all forms of violence and to create a culture of children's rights in South Africa. Childline services began in KwaZulu-Natal in 1986 in response to the very high levels of child sexual abuse which characterize South Africa. Other provincial offices developed from this date with the National Office opening on 1st August 2003.


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