CloudDine - the delivery-only restaurant franchise model designed for the future
Fiamme Holdings, owner and franchisor of over 100 outlets through The Fish & Chip Co. and Maxi’s Grill brand, today announced the opening of its new revolutionary franchise online restaurant concept – CloudDine.
The first CloudDine franchise outlet will service customers in the East Rand area with the store located in the Eastgate mall precinct. Kitchen set-ups are state of the art, with a paperless business model and a plan to integrate the point of sale directly into accounting, labour and payroll modules. Both customers and franchisees can rest assured of exceptional quality, variety and value with a laser focus on delivery only by CloudDine.
According to Carlo Gonzaga, Non-Executive Director at Fiamme Holding, the concept has been in the pipeline for some time.
“COVID-19 has accelerated the adoption of online purchasing and home delivery to the extent that restaurant business models need to be re-imagined with delivery-only in mind. We have carefully considered the pain points in a franchisee’s life, and believe that a delivery-only restaurant model will address these. They stand to benefit from lower set-up costs as there is only a kitchen and no customer area to be fitted out, similarly these kitchens can be set up where there is a demand as opposed to prominent shopping malls, which translates into lower rentals,”
said Gonzaga.
Gonzaga further explained that there is opportunity to increase margins, lower risk, and easier management for franchisees, all attributable to more efficient labour processes and outsourced delivery that removes the burden of having to manage a fleet of bikes and drivers.
Summarising the benefits customers stand to enjoy, Fiamme’s Managing Director, Jan De Beer had this to say,
“Customers benefit in three main ways: first is choice – we have a large variety which means that families don’t have to always compromise between a pizza or a burger as they currently do. We think this is good for household peace! Second is speed – delivery is treated as a second priority in traditional restaurants whereas for us it is the whole business. Everything from prep times, packaging, and order accuracy is a priority which means customers get hot food fast. Lastly is value: we add the cost of delivery into the price of the product, as most restaurants currently have to add the delivery cost to the price. We are able to do this due to our focused delivery-only model.”
“Ultimately we want to optimize the work flow and management of the business such that our franchisees can own multiple outlets without needing massive back-offices as is currently the case.”
said De Beer.
Gonzaga added,
“What’s exciting is that we have taken everything we learnt from all the business we have been involved in and started from scratch. That means we have not had to make too many compromises. We’re excited to be able to offer franchisees an opportunity to participate at the early stages of a new concept.”
About Fiamme Holdings
Led by Jan De Beer (Managing Director) and Carlo Gonzaga (Non-executive Director), the team at Fiamme has over 50 years combined restaurant experience launching brands like Scooters Pizza, Domino’s, and Starbucks in South Africa. Fiamme Holdings bought The Fish & Chip Co. and Maxi’s Grill from Taste Holdings in December 2019. The entire operations and management team came across to Fiamme and were joined by Carlo Gonzaga, Wessel van der Merwe and Bheki Shongwe as non-executive directors.
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