Defender extends Invictus Games backing ahead of Birmingham 2027 event
Defender extends Invictus Games backing ahead of Birmingham 2027 event
Defender has reinforced its commitment to the armed forces community, announced as Official Automotive Partner as the one-year countdown to Invictus Games Birmingham 2027 begins.
Extending its steadfast support for the Games, taking place in the brand’s UK heartland, Defender will provide volunteers to help at the Games and will also be Presenting Partner of Wheelchair Rugby.
JLR and its Defender brand have supported the international event for wounded, injured and sick (WIS) service personnel and veterans since it began in 2014. Next year, up to 550 competitors from 26 countries will compete in a range of adaptive sports at the National Exhibition Centre and Sandwell Aquatics Centre, situated in the British Midlands, where the legendary 4x4 is designed and engineered by a dedicated team that includes veterans.
The bond between Defender and those who have served their country is strong. Since 2014, JLR has employed more than 1,600 people globally with previous service in the British Armed Forces and other international military organisations.
As a signatory of the UK Armed Forces Covenant, the business creates employment pathways for service leavers, provides flexible support for spouses during and after their partners’ deployment and helps colleagues who serve with reserve forces.
Defender’s support for Invictus Games Birmingham 2027 extends to Presenting Partner for the Wheelchair Rugby competition. A sport defined by strength, teamwork and resilience, Wheelchair Rugby reflects the qualities embodied by the WIS community and celebrated by Defender through its longstanding commitment to rugby at all levels.
*Information provided by the publicist.
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