DENHAM – The Jean Maker

DENHAM was founded in Amsterdam in 2008 internationally respected Englishman Jason Denham.


Jeanmaker Jason and established by Denham has an undeniable obsession for premium quality denim. Driven by his passion for denim and inspired by the original blue jean, Denham creates collections for men, women and children. All items within his collections are created with passion for innovation while still honouring tradition. Inspired by the tagline ‘The Truth is in the Details,’ DENHAM fixates over every detail of the design process and across every brand touchpoint.

Every pair of DENHAM jeans embroiled with the iconic scissor logo which is meticulously crafted from exactly 691 stitches. This unique trademark was inspired by Denham’s first pair of tailor scissors and is now recognised globally as a symbol of premium quality.



Unique partnerships with the most prestigious Italian denim mills and laundry houses allow the brand to imitate mouth-watering natural wear-patterns. Denham’s ‘Virgin to-Vintage’ philosophy is inspired by each phase of a wear pattern’s journey from ‘virgin’ unwashed blue to authentic ‘vintage’ replica finishes based on years of actual wear.


Denham’s design approach combines confident European modernism with old-world craftsmanship often integrating inventive solutions inspired by the pioneering spirit associated with the birth of the original blue jean.

This fast growing international brand is represented in 22 countries with Head Offices in Amsterdam, Düsseldorf and Tokyo and dedicated stores in Amsterdam, Utrecht, Antwerp, Aalst, Düsseldorf, Leeds, Tokyo, Osaka, Kyoto, Nagoya and Sydney.

Denham is available in South Africa from Infinite 60.

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