E45 Gets a Fresh New Look!
E45 Gets a Fresh New Look!
Image supplied by the publicist
E45, with over 70 years of skincare experience10, is stepping into a fresh new look.
The full range has undergone a thoughtful packaging refresh, bringing a cleaner, more modern feel to the brand, while keeping the same skin-loving formulations inside. You’ll notice updated typography, a more intuitive design, and clearer labels, making it easier to find the right solution for your skin, whether you’re browsing in-store or online.
From the E45 Face Foaming Cleanser, which deeply cleans without stripping moisture,1 and the E45 Daily Protect Moisturiser, which hydrates while shielding skin from UV rays, 2 to the classic E45 Cream, known for its rich, emollient action3.
The rest of the E45 range has also been updated, with refreshed packaging rolled out across several skincare essentials.
These include the E45 Face Night Cream, which restores and hydrates overnight,4 E45 Hydrating Face Serum, which delivers deep, long-lasting hydration,5 E45 Lips & Dry Skin Balm, now called Nourishing Balm, designed to care for cracked lips and small dry patches on the hands, face, and body,6 E45 Daily Care Rich Lotion, formerly E45 Rich 24-Hour Lotion, for all-day nourishment,7 E45 Daily Care Hydrating Lotion, formerly E45 Daily Lotion, for quick, lightweight hydration,8 and E45 Moisturising Lotion, and suitable for the whole family, including babies over 3 months old.10
Image supplied by the publicist
Whatever your skincare needs, E45 offers lotions, creams, and face care you can rely on – giving you the confidence to feel good in your own skin, every single day. And now, with new packaging across the range, it’s even easier to spot your favourites on the shelf.
For more information, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram. E45’s range of products are available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. Keep a look out for the new packaging designs which will be filtering into stores shortly.
Image supplied by the publicist
07.07.20251000002527. July 2025.
