Every Conversation Counts: South African Depression and Anxiety Group Launches World Suicide Prevention Day for 2026
In honour of World Suicide Prevention Day on 10 September, The South African Depression and Anxiety Group (SADAG) is launching its Annual Suicide Prevention campaign with this year’s powerful yet simple message: “Every Conversation Counts.”
Sometimes, the hardest words to say are the ones that matter most: “Are you okay?” For someone struggling with thoughts of Suicide, feeling seen, heard and supported can be the first step towards getting help. Yet fear, stigma and uncertainty often stop us from having these conversations. This campaign aims to break that silence and remind South Africans that we don’t need to have all the answers - we simply need to be willing to ask, listen and care because one conversation can open the door to hope and support.
One in four calls received by SADAG are Suicide-related, highlighting just how many people are reaching out because they are struggling with thoughts of Suicide or are concerned about someone they love. Every number represents a person, a family, a friend and a community affected by Suicide. Behind every call is someone who needs to be heard, supported and connected to help.
SADAG wants South Africans to know that asking about Suicide does not put the idea into someone’s head. In fact, asking directly can give someone the chance to talk about what they are going through and get the help they need. A conversation does not have to be perfect. It can start with something as simple as, “I’ve noticed you haven’t been yourself lately. How are you doing?” or “I’m worried about you. Are you okay?”
But what happens when they say, “I’m not okay”? This is where many people become unsure of what to do next. You do not need to have the perfect words or be able to fix what they are going through. Start by listening and giving them the space to talk. Avoid judging, giving quick solutions or telling them that things will “get better”. Instead, let them know that you hear them and that they do not have to face this alone. If you are worried that they may be thinking about suicide, it is okay to ask directly: “Are you thinking about Suicide?”
Asking this question does not plant the idea or make someone suicidal but rather can help someone feel safe enough to be honest about what they are experiencing. Take what they say seriously, stay with them where possible, and help them connect with a Mental Health professional, trusted person or crisis service. You may not be able to solve the problem, but you can help someone take the next step towards safety and support.
*Information provided by the publicist.
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